OTT Apps: A Comprehensive Guide for Video Entrepreneurs in 2024
Alex Patel
Independent IT Consultant | Senior Digital Marketer | Online Brand Reputation Services | Marketing and Management
Terms like “Netflix,” “Amazon Prime,” and “OTT cinema” are buzzing across the entertainment industry. This surge in OTT (Over-The-Top) content, spurred by recent global events, has led many video entrepreneurs to explore this rapidly growing sector.
If you’re considering jumping into the OTT space, you’re likely wondering how to launch a successful OTT app and where to find skilled mobile app developers. In this guide, we’ll cover essential topics to help you navigate the OTT app landscape:
What is an OTT App and Why is it Popular?
An OTT app, whether for mobile or web, delivers video content directly to your devices over the internet, bypassing traditional cable or satellite services. OTT apps have become popular due to their ability to offer instant access to content on various devices, making them a preferred choice for many users.
Why do OTT apps stand out? Here are some key reasons:
Accessibility: Users enjoy watching their favorite content anytime and anywhere, making OTT apps highly convenient.
Control: Viewers appreciate having control over what they watch and when, often leading them to prefer OTT services over traditional cable.
Cost: Many users are willing to pay more for high-quality, ad-free content compared to the limitations of cable subscriptions.
How OTT Platforms Drive Growth for Video Streaming Businesses
Video streaming businesses that integrate OTT apps often see significant growth. Here’s how:
Reduced Churn: OTT apps help reduce subscriber churn by allowing users to access content on multiple devices, increasing the likelihood of content consumption.
Increased Conversions: OTT apps attract new subscribers, particularly among cord-cutters looking for flexible and convenient viewing options. Data shows that businesses offering OTT apps experience up to 30% higher conversion rates.
Notable examples include ESPN+, AppleTV+, and Disney+, which have seen substantial success through their OTT platforms.
Launching Your Own OTT App Platform
If you’re considering launching an OTT app, now is an excellent time. The market is ripe for new entries, and with the right strategy, you can achieve a strong return on investment. Here’s a checklist to evaluate your readiness:
Do you already have a VOD (Video-On-Demand) business with proven content?
Will your audience benefit from streaming content on their devices?
Do you have a clear brand, content strategy, and pricing model?
If you’re starting from scratch, having a solid content base, audience, and brand presence is crucial for launching a successful OTT platform.
Also Read: 10 Effective Ways to Launch Mobile App
How to Develop and Manage Your OTT App
If you can’t develop the OTT app yourself, hiring experts is a viable option. You might consider:
Hiring Mobile App Developers: Professionals can create a custom OTT app tailored to your needs. This process usually takes 3-6 months and costs between $10,000 to $20,000, depending on the features and complexity.
Media App Development Companies: These firms specialize in building comprehensive media apps and can manage the development process efficiently.
Be cautious with your choice of developers. Investing in quality development is crucial to avoid issues with app performance and user experience.
Finding the Right OTT Platform Provider
When selecting an OTT platform provider, look for one that:
Offers a complete solution, including a streaming website and apps
Allows full customization of your streaming site
Supports global payments
Provides ownership of your audience data
Delivers within 5 weeks and includes free updates and maintenance
Choosing the right provider is essential for a successful OTT launch.
Next Steps
Having reviewed this guide, you should be better equipped to incorporate OTT apps into your video business strategy. If you’re ready to proceed, consider contacting a leading media app development company to explore your options.
Ready to launch your OTT platform? Hire mobile app developers from PixelCrayons today and bring your vision to life with expert guidance and cutting-edge technology. Hire now!
Author: Varun Bhagat