Others Would Love to Have Your Knowledge, Part 2

By Steve Lebofsky, co-Founder of ExecutiveShowcase.com

Part 1 was published on March 5, 2019

The demand for HR knowledge in the form of ‘off the shelf’ solutions to challenges or opportunities will only continue to grow as up and coming generations expect to Google, download, customize and execute.

So what is stopping YOU from becoming an Author? When asked, “What are the primary reasons "Authors" either fail or succeed in their quest to sell their intellectual property?,” Ben Eubanks responded, “They don't make it a priority or they think that they don't have what it takes. If you've led an HR team and have overcome obstacles, someone out there would be willing and interested to learn from you.” 

Alan Collins shared, “They never start. They overthink things. They want things to be perfect. I believe in motion, not meditation. Take baby steps, rather than no steps. Just start. There were times when I was too tired to write or had to get it done while managing through an HR day job, family commitments and an unforgiving work schedule that involved lots of travel.” and “My suggestion to anyone from a prioritization standpoint is that you go at your own pace, block a few hours in the evenings and weekends as your time permits. You should also give yourself deadlines along the way to keep your writing moving along. But make it flexible enough to adjust your deadlines as needed. All these steps will keep you motivated to get it done.” 

The way today’s buyers want to consume information is in smaller executable bites. Alan commented, “The reason I recommend white papers or special reports is because they are easier to assemble and monetize than books. You can get them done faster. Often, a 20-30 page report, presentation or training can be completed and packed up in a few days rather than months or years that it might take for a 150-page book. And they can be just as valuable to someone that needs the information.” 

On the topic of value, many of the Authors I have had the pleasure of working with create their intellectual property not only to establish a new revenue stream, but also for the purpose of giving back to others in their field. A popular statement from Authors is, “I would love to have had these resources available to me when I spent countless hours preparing a deliverable for my company that was comprised mostly of transferable information in a subject I knew little about.” Ben commented, “There are so many options for self-publishing, blogging, and other methods that you can give away (and receive) a ton of value if you are serious about making this part of your own legacy.” Alan’s concluding thought on being an HR author was, “But most importantly, it will enable you to share your HR experience more widely in a way that can help others become more successful. That alone, makes it all worth it!”

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I am Steve Lebofsky, co-Founder of ExecutiveShowcase.com. ExecutiveShowcase.com was created to provide HR Practitioners with easily executed people strategies and training as well as the subject matter knowledge to broaden their expertise and gain credibility within their organizations. ExecutiveShowcase.com was also created as an alternative place for Authors, like those discussed in this article, to sell their wisdom. Learn how to become an Author...

Most Authors are senior HR Practitioners who leveraged their experiences and transformed a few strong successes into strategic presentations or training coupled with facilitation notes to teach the buyer about the subject. The remaining Authors are independent HR Consultants who offer their most impactful works combined with customization tips as appropriate. 

Submitting your products as an Author is made easy at Executive Showcase. Submission is free and a Reviewer will be assigned to collaboratively work with you, again at no cost, to create a product that meets buyers’ expectations before being certified and posted for sale. With every download, you, the Author, and the Reviewer earn a part of the purchase price and the satisfaction knowing that you have helped to raise the credibility level of an HR colleague. 

Want to learn more? Visit ExecutiveShowcase.com or reach out [email protected].