Ostrich Effect
Ankush Gupta
Assistant Director EY || Ex-Infosys, KPMG, TCS || PhD Pursuing || CII 2019 Telangana HR Rising Star Winner || Speaker
The ostrich effect in organizations happens when leaders or employees avoid acknowledging problems or challenges, hoping they'll disappear on their own. For instance, a company facing declining sales might ignore customer complaints or market trends instead of addressing the underlying issues. Similarly, a manager might overlook signs of employee dissatisfaction, fearing confrontation. By ignoring these issues, they risk long-term damage to the organization's success and reputation. Just like an ostrich burying its head in the sand, this behavior provides temporary relief but ultimately worsens the situation. Effective leadership involves facing problems head-on to find lasting solutions.