Osaic Lowers Advisor Fees

Osaic Lowers Advisor Fees

Fresh off its rebrand earlier this summer and an organizational realignment into three channels focused on specific business models, Osaic has reduced its pricing for its advisors for the first time in its history.

“We're actually also going to put money back in advisor's pockets and leverage our pricing power with the vendors and the people that we do business with because of our size and scale and clout,” said James Price , president and CEO of Osaic.

Leaders of the firm announced a simplified advisory pricing structure on its Wealth Management Platform, moving to a flat fee for advisors with more than $50 million in advisory assets. Advisors with more than $500 million in advisory assets will pay nothing. The firm also announced new wrap pricing that will go as low as 4 basis points.

“We are simplifying pricing across our ecosystem,” said Greg Cornick , president of advice and wealth management of Osaic, in a statement. “As a first step, we’re making advisory pricing on WMP more streamlined and less expensive with tiered AMP and wrap platform pricing that will be straightforward and market competitive.”

Continue Reading:?Osaic Lowers Advisor Fees for First Time


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Register now to join us on Wednesday, November 1at 2:00 pm ET!


In the new season’s inaugural episode of the Advisor Innovations Podcast, host David Armstrong is joined by Rick Wurster, CFA, CMT , president of the Charles Schwab , along with Bernie Clark , managing director and head of advisor services. The conversation was held on the eve of the firm’s IMPACT conference, and weeks after the final Labor Day marker which concluded the conversion of $1.3 trillion in TD Ameritrade assets, including those from some 7,000 advisory firms, into Charles Schwab, making the firm the dominant custodian to independent advisors.

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WM: What’s your top contrarian pick at the moment?

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Continue Reading: Top RIAs on The Current Investing Climate

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