Ortto weekly digest: Smarter ways to grow your customer base
There's a fair bit of work involved in getting a visitor to your site. You wrote some great content and ranked in the SERPs, you paid for media, you built a brand and product people felt was worth sharing... the list goes on.
Visitors are, of course, welcomed. But the magic starts when we can turn those unknown visitors into known humans or, better yet, customers.?
This week on the blog, we've been exploring how you can take control of this journey:
Implement these tips and you'll find yourself in a positive loop. Better lookalike targeting brings more qualified users to your site. And because you have a well-optimized site, a higher percentage of those users will hand over their details or sign up.?
But I've gotten a little ahead of myself. Step one is to crack those unknowns, and increase the number of known users in your database. Click through for 7 smart strategies, with examples.?
Five cost-efficient tips for optimizing your conversion rate
Even a 0.1% increase in conversion rate can make a world of difference to your businesses growth. But only 38.3% of businesses have a documented strategy for conversion rate optimization. If you fall into that remaining 61.7%, start with these five cost-effective strategies, and grow from there.?
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How to get higher quality prospects by using your customer data
When it comes to audience targeting, ad platforms like Facebook, Google and Twitter will do a better job of reaching the right people if you're feeding them the right data. This blog includes 5 goals-based lookalike audiences you should try using your first-party data, as well as best practice tips.?
Other stuff lighting us up...?
One final thought...?
The user name delighted me just as much as the tweet.
Until next week,
Chloe @ Ortto?