Ortto weekly digest - 3 May 2022

Ortto weekly digest - 3 May 2022

Welcome????

Welcome to the very first edition of the Ortto weekly digest. Every week, we'll bring you news, how-tos, and explainers to inspire your week ahead.

In this edition:

??? Your definitive guide to growth loops

?? What exactly is a CDP??

??? Industry leaders predict the biggest trends in SaaS?

... and so much more?

Growth loops

Funnel falling flat? We explore how growth loops work and why they result in more sustainable, long-term growth. Plus, get inspiration from real-world examples including the growth loop we use here at Ortto.?

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So... what exactly is a CDP?

All your burning customer data platform questions answered. We explore what a CDP is, how it works, why it's different, and what your business could gain from the switch.?

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SaaS trends

It's never too late to get your head around the latest and greatest SaaS trends, predicted by industry leaders from Appcues, Recurly, Polymer Search and more.?

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We are constantly rolling out new features and functionality to help enhance your customer journey. Our product updates section will spotlight new additions and old favorites each week.

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[New Integration] Calendly

Connect your Calendly account as a data source in Ortto and have your calendar information form part of your sales and marketing intelligence. See the true impact of your meetings and events on your conversion rates and revenue.?

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Custom activities that are unique to your business

The activities feature in Ortto allows you to design custom activities that represent behaviors unique to your customer lifecycle. This feature is way more than just triggering messages based on behaviors like ‘opened email’.?

Other stuff lighting us up RN?

? ICYMI the?G2 Spring Awards?were announced and Ortto won 42 awards in total including Best Support & Highest User Adoption with Mid-Market and High-Performer in Enterprise, Mid-Market and Small Business?

??? The word is out, we're sponsoring MKTG.LIVE this year!?

???Take a walk and listen to Jesus Requena talk product-led growth on?this episode?of the OpenView podcast?

??? Get your CX facts straight with?this?epic list of customer experience statistics?

??? ?We're obsessed with our?new merch packs?and?4.5 day working week?policy (yes, for real). Want to join us??Click here?to see all our open roles?

??? Meet the people behind the product in our Ortto-Mates profile series. First up,?Lucas, our Agency Partner Account Manager?

The Ortto Team

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