Orthodontics for 7 Euro
Demetris Stefani
Founder of Hivebreed | Brand and Marketing Strategist | Helping companies stand out, convert leads, and drive sales profitably.
Imagine seeing an outdoor ad in the highway promoting Orthodontic services for 7 euro. Would you trust to buy it? Probably not!
Are you in the service-providing business?
If the answer is yes, then you want to ensure the following:
This means,
You cannot make your way to success by discounting your value.
To put it simply, the more you want your clients to believe in what you offer, the more important it is that you price your offering at the right point, that is not cheap; nor unreasonable to buy.
Best,
D
P.S: You have no idea on how to price your service offering properly? There is a model you can use, called Van Westendorp, that I would gladly walk you through. Just DM me "make my pricing right" and I'll share with you the magic!