Organizational Icebergs
Douglas Ferguson
President @ Voltage Control | Facilitation Academy | Author | Educator
The iceberg in your organization is very real
March is finally here signaling that warmer weather is on its way. As we make it through this last leg of bitter winter, I can’t help but be reminded of my favorite symbol in our industry: the iceberg.?
In 1976, American anthropologist Edward T. Hall developed the "Iceberg Model of Culture". In this analogy, he reasoned that if society’s culture was the iceberg, then there are some aspects visible above the water, but there exists a larger portion hidden beneath the surface.??
Company culture is like an iceberg. Organizational icebergs dictate how a company operates from the bottom up. Just as the tip of an iceberg is in sight above the water’s surface, much of company culture goes beyond what is seen to most.
Executive consultant Torben Rick adopted the iceberg model to illustrate why organizational culture change sinks so many ships.
“It seems quite ironic, that organizations are often not aware, or may choose to ignore the 90% of organizational attributes that are beneath the surface and not seen. Sometimes leaders make decisions only on the 10% that is visible to them!”
Parts of the iceberg that we don’t see include:
Shared assumptions
Tradition
Unwritten rules
Perceptions
Norms
Values
Beliefs
Procedures
Stories
Feelings
To truly evolve organizational culture and thrive, leaders need to address what’s looming at the bottom of the iceberg, much of which is complex, ingrained, and even unconscious. With continuous effort and investment in culture, you can transform these underlying perceptions, traditions, and shared assumptions and eventually witness the results of your initiatives.
If you need help steering your ship, we offer courses such as Liberating Structures that outline participatory methods designed to disrupt conventional patterns in how we work together. The course introduces tiny shifts in protocols of how teams meet, plan, decide, learn, and relate to each other. With the right resources and support, those icebergs will melt away before you can say Titanic.
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Douglas Ferguson | President, Voltage Control
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