Organizational Alignment: Your Secret Weapon for Accelerating Growth
Mike Dalton
Helping turn highly engineered new products into your reliable revenue growth engine. Our proven Pipeline Accelerator process gets you to market 50% faster with 40% more revenue. We guarantee results.
Peter Drucker famously declared that any business has two basic functions – marketing and innovation. These functions create business results through growth (i.e., paying customers), and everyone in the organization needs to focus on and contribute to those results.
Sustaining a business requires learning how to balance that focus to deliver growth, both now and in the future. Most successful companies have a handle on today’s growth. But when it comes to future growth through innovation, companies with highly engineered new products struggle.
With long, complex development cycles and a process that involves nearly every part of the organization, it's easy for new product initiatives to get bogged down or underdeliver. By some estimates, only 60% of new products meet their first-year sales targets and go on to be successful.
So what can leaders do to turn that around and make new products into a reliable competitive advantage for future growth?
?Read the rest of my article at Industry Week to see how organizational alignment can become your secret weapon.
Experienced B2B Tech Executive | Expert in Revenue Growth for Tech Startups & Small Businesses | Comprehensive Solutions for Marketing, Sales & Customer Success | Passionate Hiker & Dog Lover
1 天前Thanks for this, Mike Dalton. Strong alignment between strategy, action, and metrics is what separates organizations that scale from those that stagnate. The challenge isn’t just setting a vision—it’s designing a system where innovation doesn’t compete with execution but reinforces it. Prioritizing the right opportunities, focusing execution, and embedding learning loops ensures that new product development becomes a competitive advantage, not a burden. The best leaders don’t just manage processes; they build systems that generate consistent, valuable outcomes.