Organic vs Paid Social: What’s the Difference?

When it comes to organic and paid social, which one do you need? It’s important to know the difference, as not all your “social media management near me” agencies that show up in the search results will be proficient in both strategies. These two social marketing tactics often work together as complementary aspects in your strategy.

Here’s how you define these two distinct types of social media management tactics and how they are used in a strategy:

• Organic Social:?This is the use of free tools provided by social networks to build brand awareness, post content that engages your existing audience or followers and respond to customer comments.
• In addition, keep in mind that crafting compelling and relevant content may bolster your chances of showing up in people’s search engine queries.
• Paid Social:?This is the placement of paid advertisements and sponsored messages on social media to target specific user profiles and help you reach a larger audience.

Organic Social

For raising brand awareness

For creating a community on social media

Ideal for audiences in the research phase of their buying cycle

Helps you retain and maintain a relationship with existing customer

Paid Social

For sending users to your site

For driving leads to landing pages

Ideal for audiences interested or deciding to purchase your product or service

Complements other paid advertising options like?search engine marketing and PPC

So, should you focus on one or the other, or do you need a mix of both? It can be a challenge to get content in front of social media users without some budget. It’s best for brands to keep in mind that while the benefits of organic social are worth the time investment, a boosting budget – no matter how small – is always helpful for kickstarting your campaign. That’s why you should partner with an agency or expert who can tackle both organic and paid social campaigns.

At Blue Moxie, we have organic and paid social strategists so we can match clients with the best expert for their specific needs. We identify the right platform for your growth, monitor results and make changes based on the data. In the long run, partnering with us can be more efficient and effective.

Find out more about our Social media services or contact us today