Organic Vs Paid Social Media Growth

It’s easy to think that paid social media and organic social media are the same. However, while they can work together to provide great benefits for your business, they should be treated as two separate channels that can help you to meet different business goals.

Are you confused and weighing the options between paid vs organic social media growth ? We’ll save you some legwork

If you’re new to paid social, 2022 is an interesting and probably a very good time to get started. Confinement during the pandemic had?people using social media more?all over the world, greatly increasing the number of people advertisers could reach. Not to mention that , algorithm updates have made organic social media highly competitive. And many business owners are finding it difficult to grow their social media presence.

Organic social media refers to the free content that all users, including businesses and brands, share with each other on their feeds.

It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s?the best way to nurture a connection with your customers at scale.

Of course there is a downside to the organic social strategy . The reality is, because?all?the?major?platforms use?ranking?algorithms, only a small percentage of your followers will see your organic posts.

For instance,?the average organic reach for a Facebook post is about 6%?of your follower count. For big brands with large followings, it’s often even less.

Declining organic reach has been a fact of life?for a few years now, as the world’s biggest social media platforms reach saturation and attention spans of the audience shorten. It gets extremely difficult to reach your own audience let alone gain some new one

Paid social media can be taken as another word for advertising. It’s when brands pay money to social channels in order to have their content shared with specific new targeted audiences who are likely to be interested, either through boosting their organic content, or designing unique advertisements.

Users have not only increased the time they spend on social media, but they are also now, more than ever, accustomed to online shopping via e-commerce sites like Amazon or social media stores. This makes ads seem like a more natural part of the social media experience, especially when they are designed with proper demographics

How to integrate a paid and organic social media strategy

1. Not all promotional posts need to be paid

2. Boost your best organic content

3. Target your ads to people similar to your organic audience

4. Use retargeting ads to stay connected to your organic audience

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Team Houndfly .

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