Organic vs. Paid Marketing: Which Should You Invest In? ??
Want more digital marketing insights delivered right to your inbox? Subscribe to Revenue Weekly via email using this link. We'll send you expertly crafted emails twice per month aimed at helping you grow your business with digital marketing.
Did you know that more than?93% of online experiences?start with a search engine like Google, resulting in over 3.5 billion daily searches?
It’s no debate that promoting your products or services on search engines is one of the best ways to boost your brand awareness and expand your reach.
But one question remains — will?organic or paid marketing?yield better results for your business in 2023?
We’ve got the answers for you in this edition of Revenue Weekly!
Check out the video below, and then keep reading to learn whether your budget should go to organic or paid marketing to maximize your revenue this year!
The benefits of organic marketing
Let’s explore the benefits of implementing an?organic marketing strategy!
Organic marketing doesn't require ad spend
Looking for a marketing strategy that doesn't require ad spend? Organic marketing wins every time.
In comparison to paid search, you don't need to pay a platform for your content to appear in the search results.
There are some costs associated with organic marketing though, like partnering with an?agency that specializes in SEO, like?WebFX!
However, you won't need to set aside a separate ad spend to ensure your content appears at the top of the results.?
Organic marketing attracts relevant leads
Whether you’re looking to make top-, middle-, or bottom-of-the-funnel users aware of your company, you can do it with organic search.?
领英推荐
Remember, with organic search your business can target an array of searches without the upfront cost of paid search.
This feature allows you to maximize your presence in search results related to your industry, audience, business, and products or services.
The benefits of paid marketing
Now let’s dive into the benefits of?paid marketing!
Paid marketing generates faster results
When your company advertises through paid channels, you can see results as soon as your ads go live.
In most cases, advertising platforms like?Google Ads or Facebook Ads?will approve your campaigns and ads in a matter of minutes.
The fast approval time, plus maximized delivery or presence of your ads, helps your business get instant results.
Whether you’re looking to earn clicks, quote requests, purchases, views, or another action, you will often see results immediately.
Paid marketing attracts ready-to-buy leads
Paid search focuses on audience members with transactional intent.
These users want to buy a product or need to find a service provider, for example. They’re ready to buy.
Targeting your ads to ready-to-buy users and transactional searches helps your company generate immediate results and revenue.?
TTI Field Sales & Marketing Representative
2 年Thanks for sharing. I found this article to be very informative and it also helped me better understand the differences between organic and paid. Organic marketing does not require ad spending vs. paid marketing generates faster results. I am currently taking a social media marketing class where we are doing organic and paid simulations and after reading this post I feel more confident in attempting my simulations!
Digital Marketing Consultant | Ads Expert | SEO & PPC Specialist | Driving Business Growth through Strategic Online Advertising
2 年Thanks for posting