Organic vs. Conventional Farming & Fear-Based Marketing
Tara Vander Dussen
Trailblazing the Future of Agriculture & Sustainability | Keynote Speaker | Environmental Scientist | 5th Generation Dairy Farmer | Podcast & Docuseries Host
I try to support all agriculture, not bashing anyone type or another, and share the facts while having fun with it. My goal is never to put down anyone, including organic or conventional farms. So many people fall victim to fear-based marketing or articles written to create division. I wanted to share some thoughts on organic vs. conventional farming and the fear-based marketing we are exposed to every day.
I would guess most of us have seen the commercial for an organic milk company (I won’t name names) that somewhat vilifies conventional milk. It shows what is supposed to be a cartoon animation of a conventional dairy, and everything is very dark with stanchions and corrals. Then it moves to an organic dairy where everything is light and bright. They explain how their organic milk is a part of a farmer-owned co-op and that their cows wear “Fitbits” (or activity monitors) while roaming out in the pasture.
My bet is that if you are a conventional dairy farmer, this commercial makes your blood boil a little bit. I feel constantly attacked by organic marketing, anti-GMO, activists, etc. There have been countless misleading “reports,” negative commercials, marketing labels, etc. bought and paid for by farmer-owned coops. Organic dairies use stanchions too. Some conventional dairies are also pasture-based, and lots of dairies use activity monitors. Most dairies are a part of farmer-owned co-ops, whether conventional or not.
It makes us all so mad. But then we often turn around and do the same thing to almond milk. On Facebook a few months ago, there was a post going around about how almond milk was killing bee populations. It was being shared far and wide by every dairy farmer I know. It was easy to jump on board and share that post after all the attacks against cows’ milk and misinformation about the treatment of our cows and our impact on the environment. You know who was behind that post about bees and almonds – an activist group. And I can promise you almost anything that what comes from an extremist group hell-bent on destroying animal ag is not a positive for us.
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Buy the milk you like the most. Seriously. Whether that’s organic, conventional, or an alternative. The choices are amazing! They are all great options for different reasons! I just want you to know that if you choose conventional cow’s milk, you can feel great about your decision knowing that it’s healthy, safe, affordable, sustainable, and produced with the highest level of cow care.
We are all so busy attacking each other that we miss the bigger picture. We are all in this together. When I say “all,” I mean all agriculture animal ag, row crop farmer, vegetable farmer, berry farmer, rancher, etc. We all have the common goal of providing people with food.
See the original post and others on my blog.
Marketing Strategist | Market Penetration & User Acquisition | Focused on the Food Industry - B2B, B2B2C, & D2C
2 年Does the debate whether organic is better or more conventional have any scientific support? It appears in recent research, that both have the same impact on our bodies. What really needs to be considered is tackling the food crisis. If organic yields are lower than conventional, how will you feed the growing population when organic yields are lower? Instead of competing on organic versus conventional, we should promote circular economies, ESG goals, and other key factors in educating our customers and stakeholders on what impact we're making.
Farm Unit Manager at Agri Northwest Inc
2 年I agree!
owner at Carbon Based Agriculture
2 年When we started on this truth seeking journey 40 years ago, we followed the label of “Renewable Farming” to avoid the pejorative labeling of practices. Classes had conventional, organic, biological, biodynamic, and some beyond. All listened, learned, shared, and respected. Those were the days.
Retired Food and Dairy Industry Manager
2 年I agree that everyone should be able to choose what they want to eat and drink. I do not believe plant based beverages should be able to have the word milk in their name because the FDA has a long-standing standard of identity for “milk” and the plant based alternatives do not meet that standard. I have no issue with the product, just with the naming practice. As for organic verses conventional, to each his/her own. I have my opinion and everyone is entitled to their own opinion. I spent most of my career in the dairy processing industry so I have some experience with the products and I just hate to see people making decisions and forming opinions based on the massive amount of misinformation on both social and main stream media.
Director of Enterprise Banking at FNBO
2 年Very well put!! At the end of the day, American agriculture is feeding the world with a safe, secure, high quality, relatively stable supply of food. The best thing about it is that the consumer can ultimately decide what products to buy based on their preferences - that’s economics at its finest.