Organic Social Media Trends 2024

As we find ourselves midway through 2024, staying ahead of the ever-evolving landscape of organic social media is crucial. The fast-paced nature of social media trends demands that brands and creators continuously adapt to maintain relevance and engagement. Let’s look into the key trends shaping the organic social media scene this year and explore how you can leverage them to stay ahead of the curve.

Longer Videos Make a Comeback

Short-form videos have dominated social media for years, but 2024 marks a shift towards longer content. Platforms such as Instagram and TikTok are increasing their maximum video lengths, encouraging creators to explore topics in more depth. This trend is driven by users' desire for more detailed and engaging content. Think of videos lasting two to five minutes instead of quick, under-a-minute clips .

Engagement Moves to DMs

Direct messaging is becoming the new frontier for social media engagement. While public feeds are crowded with various content types, personal updates and brand interactions are moving to private messages. For instance, Instagram has introduced features like Notes and Broadcast Channels to enhance direct communication .

Prioritising Quality Over Quantity

With the rapid pace of new features and platforms, social media managers are focusing on fewer, high-impact platforms rather than spreading themselves too thin. This quality-first approach helps brands maintain consistency and relevance. It also emphasises the importance of humanising content, whether by showcasing employees or featuring user-generated content .

AI and Social Search

AI is playing a larger role in social media, from generating content to improving search capabilities. TikTok and Instagram are becoming popular search engines, especially among Gen Z, thanks to their fast and engaging search experiences. Brands are optimising their content with keywords to improve discoverability on these platforms .

Nostalgia Core

The trend of nostalgia marketing continues strong in 2024. From 90s fashion to early 2000s aesthetics, brands are tapping into the power of retro vibes to connect with audiences. This trend is particularly popular on platforms like Pinterest and TikTok, where users crave content that reminds them of simpler times .

Influencer Product Placement

Subtle product placement by influencers is becoming a key marketing strategy. Instead of direct promotions, influencers are integrating products seamlessly into their content, sparking curiosity and engagement from followers. This method maintains authenticity and prevents audience fatigue .

Social Collaboration

Collaboration remains a powerful tool for maintaining organic reach. By leveraging user-generated content and partnerships with other brands or creators, businesses can enhance their visibility and build stronger community ties .

The landscape of organic social media is constantly evolving. By focusing on longer, high-quality content, engaging directly with followers, and leveraging the latest trends like AI and nostalgia marketing, brands can stay ahead of the curve and maintain a strong presence in 2024.

At Visually Explained, we’re experts in making your business shine online. We specialise in working with engineering sector. If you are ready to elevate your social media strategy, contact Yola O'Hara , our consultant at Visually Explained, and let's explore how we can make your engineering business stand out in today's digital world!