Organic Social Media: Brand's Best Friend
What is Organic Social Media?
Organic social media is free content, including posts, photos, videos, memes, stories, blogs, etc. that users, businesses, brands, and people share with everyone on their feeds. Who sees the content? Not only your followers, but your follower's followers, people following hashtags you include in your post, people who see your post tagged with the location, or if you pop up on the discovery pages.
It's the best way to build and care for the connection with your customers on a big scale. Businesses and brands can use it to show personality, share informative/entertaining content, and interact with customers through the entire purchase journey. Other benefits include being able to provide customer support, building a brand long-term, gaining feedback from your consumers, and building and maintaining your presence online.
How Does Organic Social Media Help Digital Marketers?
With organic social media, you're able to connect with your audience and hear what they're saying. Social listening allows you to tap into what consumers are talking about and how they view your brand. Benefits of social listening include:
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Customer care is another way organic social media helps digital marketers. Data is very transparent, you can measure brand loyalty, sales, and retention rate through organic social media. Customer care is obviously something consumers value, and the more you practice it, the more loyalty you'll create and eventually see repeat customers. Many companies do this through actively responding to customers, this builds a relationship and creates a sense of care from the company.
How do you Create Organic Social Content?
As mentioned above, the benefits of organic social media helps businesses for the better. There are 5 billion active users of social media, so achieving the reach is hard! Organic social media is going to be a crucial part of your social media strategy, here are ways you can improve your organic reach: