Is organic reach on social media out of reach? Here’s what you can do!

Is organic reach on social media out of reach? Here’s what you can do!

Social media has become an unmissable part of a brand’s marketing strategy. From building awareness to increasing engagement and driving sales, it is capable of doing everything. And the best part is that it’s free, or is it?

?At first, brands jumped on the social media bandwagon not just because that's where today's audience is, but also because it was much better than spending thousands of rupees on traditional marketing.

But that’s not the case today. Organic reach is dying a slow death. According to the data, the average visibility of organic content on Facebook is 5.2 percent. While on Instagram, the organic reach is just around 0.96 percent. Twitter has the lowest organic reach of 0.045 percent.

With these platforms’ pay to play model, changing algorithms and cut-throat competition, it is getting difficult to reach the target audience organically, especially for SMEs who don’t have big budgets for ads.

While this holds true, your brand can put its best foot forward by doing the below 4 things to grow organically.

1. Optimise your account

Using the right keywords in your username and relevant keywords & hashtags in your bio increases your chances of reaching an audience that is already searching for what your brand has to offer.

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2. Be consistent with good content

All it takes is one video that connects with the audience to go viral without spending a penny. Consistently posting quality content is the key to reaching new audiences and keeping your existing community loyal to your brand.

3. Do cross-promotions

Display your social media usernames wherever you can. Websites, pamphlets, brochures, brand videos, and any and every other marketing material. Do you want to increase your follower base? Then, inspire them to take action with good content and compelling CTAs.

4. Know the algorithm

This is the tricky but most important part of improving your organic reach. Is the reel format performing well on Instagram? Then tweak your social media strategy accordingly. If actions like sharing and saving your brand’s post increase your visibility, then conclude your posts with these CTAs. Always stay informed and adjust your strategy based on what is working effectively.

Regardless of anything, having a solid organic social media strategy is the foundation for the long-term success of brands in today’s day & age. While ads and boosting can be a great way to amplify reach and engagement, if the core is missing, even ads won't bring magical results in the long run.

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At Mélange Digital we are customer-obsessed. We deep dive into your target audience’s mindset and deliver them value through your social media account while building a community around your brand. Write to us at [email protected] to leverage the power of social media for your brand in the right way.