Organic Personal Care and Cosmetic Product Types and Market Trends

Organic is the new way of living and the population is inclined towards it more and more as new brands and products are launched into the market on a regular basis. Organic personal care and cosmetic products are popular among the female population as they use skin and hair products daily. The reason these products are growing in the cosmetics market is their eco-friendly, skin-friendly, and chemical-free features. These products are made out of fruits, plants, dry fruits, wax, flowers, and others. The process of making organic cosmetics includes filtration, drying, dry freezing, distillation, extraction, and others.

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Types of Organic Cosmetic Products and Their Use

As the literacy rate of the population is increasing, people are becoming more aware of the products they use, whether it’s for their hair, skin, or any other use. Keeping this fact in mind, the market contributors are developing and offering products according to customers’ needs. Organic products have different types, including-

Skincare

Skincare is the major factor that has assisted in the growth of organic products in the market. Women are conscious about their skin the most, so in order to help them maintain their natural glow without any harsh chemical products, they use organic skin products such as lotions, creams, scrubs, face masks, and others. Some of the most popular companies in the organic skincare routine of the female population include Teami, Superfood, and Organic Harvest, among others.

Hair Care

Hair care is popular not only among the female population but among the male population as well. Due to the increasing chemical side-effects on hair from chemical shampoos and oils, many people are turning to organic and natural products from big companies such as Vedix, Khadi, Forest Essentials, Mamaearth, Patanjali, and others. There are various products that come in the hair care category, including oils, hair masks, shampoos, conditioners, and hair gels, among others.

Oral Care

In oral care, toothpaste, mouth fresheners, and teeth whiteners are increasingly popular among all generations. However, in chemical toothpaste, toxins such as fluoride, artificial coloring, sweeteners, Cocamidopropyl betaine emulsifier, diethanolamine (DEA)—to create foam, parabens, and others are used. These are not only harmful to humans but to the environment as well. To provide consumers with chemical-free toothpaste and mouthwash products, companies such as Jason, Davids, Radius, Lebon, Himalaya, and others offer their products in the organic consumer market.

Cosmetics

Cosmetics or makeup products are used by the female population the most. With increasing awareness of harmful chemical reactions to the skin caused by chemical cosmetic products, the population is inclined more and more to use organic cosmetics. The products that fall under the cosmetic category are lip balms, lipsticks, foundations, mascaras, anti-aging creams and lotions, perfumes, and others. Companies that are contributing to the market with their organic makeup and grooming products are Just Herbs, Aegte, and ILIA, among others.

Recent Developments

With the help of new and existing companies such as Forest Essentials , Bella Vita Organic Salon ., Khadi Natural Healthcare , ORGANIC INDIA ,? 安利 Corp., DR. ORGANIC LTD , Juicy Cosmetics, Burt's Bees , Inc.,? Nurraysa Global Sdn Bhd , Forest Essentials, Lotus Herbals Pvt Ltd , and others, the global organic cosmetics market is seeing tremendous growth. Some of the recent developments, investments, and new product launches by the companies include-

·????????In 2022, Carbonwave , a developer of plant-based materials from seaweed, developed the SeaBalance 2000—an emulsifier used in cosmetic products. This emulsifier is made out of seaweed sargassum, which is upcycled by the company.

·????????In 2022, Nurraysa Global Sdn Bhd , a Malaysian cosmetic brand, launched a new organic Hotset Magic Lipstick. This product is made of marula oil mainly to keep the lips moisturized and tinted on a daily basis without any side effects.

·????????In August 2022, Thrive Market, a natural and organic food products company, entered the organic cosmetics market with its new brand f.a.e. (for all, everywhere). The company launched 42 new products under the f.a.e. brand, including shampoos, conditioners, organic oils, handwash, and body lotions, among others.

·????????In 2022, BellaVita announced the launch of a new skincare and grooming brand, BRAVE Essentials. With this, the company aims to assist in grooming the male population using all-natural and organic ingredients.

·????????In 2022, Kama Ayurveda Pvt. Ltd. , an organic cosmetics and beauty brand, announced plans to expand its stores outside India, starting with the UK in 2023.

·????????In 2021, Bella Vita Organic raised $10 million in funding from a private equity firm, Ananta Capital. With this, the company aims to expand its brand’s presence and product offerings in various new locations.

Conclusion

Organic cosmetics are spreading globally in the #cosmeticsmarket due to their chemical-free, skin-friendly, and environment-friendly properties. The increasing population and their conscious attempts to stay healthy and fit without using any chemical products are helping the organic cosmetic market to grow further. Moreover, according to the reports published by the OMR Research analysts, the organic personal care and cosmetic products market is set to see a significant CAGR growth of 7.5% in the forecast period of 2021-2027. Moreover, the new brand launches, mergers, and collaborations are assisting in the quick growth of organic products in the market. The major market players in the cosmetic industry that offer organic and natural products to consumers include Just Herbs , VAADI HERBALS Pvt. Ltd., Mamaearth, Go Natural, Bella Vita Organic Co., and Forest Essentials, among others.