Organic marketing doesn't work?
Ann du Plessis
Making client attraction simple & fun for Coaches & Experts so you can focus on doing what you do best! | Creator of Safety | Easy-Yes Offers | Ethical Leadership Marketing | DM Sales | See about for more ??
Here’s what’s truly holding you back from a steady stream of pre-sold buyers who can’t wait to pay in full without objections...
It always amazes me to hear people say organic marketing doesn’t work for them & they can't attract clients through their content.
I saw a mindset coach complaining he was tired of all the organic strategies because no matter how much he posted or what he tried, he couldn’t get consistent clients.
He was thinking about setting up a VSL and running ads to it!
If you want to consistently book premium clients who are pre-sold before ever talking to you, a dream to work with, and happy to pay $2 - $5k + for your programs, you need to have these 3 fundamental things in place (yes, just 3):
1. An offer your market WANTS to buy and is actively looking for.
2. New leads. Every. Single. Day.
3. A clear marketing message that:
?? handles the 5 objections most prospects have (typically coaches only handle 2 of them),
?? tells your market exactly what you do, who you help, and how your process works.
?? gives your market insights as to why they haven't solved their problem yet or achieved their desire & how your solution is different to everything else they've tried
Simple. Yet somehow we manage to overcomplicate it.
If you’ve tried all the organic marketing strategies, posting consistently, perhaps even starting conversations yet still not booking the number of clients you want, chances are one (or more) of the fundamentals are out of place.
Often coaches aren’t 100% certain of who their Best-Fit Client truly is and are trying to serve too many people with too many things.
This results in a marketing message that’s not clear.
If you’re not certain who you help or your clients tend to get different results (or no results in some cases) you cannot confidently state?what outcome you help people achieve?
And when you lack confidence and are uncertain?then your audience?will lack confidence in your ability to help them get what they want
And they?will also be confused.
Confused minds don’t buy.
Or perhaps you have this amazing offer but it’s not what your market actually wants.
Or maybe you don’t have a system in place to generate new leads.
Here’s the thing.
If the fundamentals are not in place it doesn’t matter what marketing strategies you try (webinars, workshops, posts, videos, lead magnets, podcasts, ads), NONE of them will work.
The STRATEGY is never the problem.
Neither are you.
This has nothing to do with your skills, expertise, or ability to deliver amazing transformations for the right people.
You just need to get the right foundations in place.
And before you know it, you’ll be booking amazing clients like clockwork and heading beyond $10k months.
I have an incredible program to help you put the right foundations in place
The Client Accelerator is a 4-week program where we work on:
?Refining your Best-Fit Client & the criteria they need to meet to get the best possible results from working with you
?Creating/refining your "First Date" Easy-Yes Offer priced at $2k - $5k with the outcome your Best-Fit Client wants
?Establishing your "secret sauce" so we can position you as the obvious choice for your market (you'll no longer be The Friendly Expert who doesn't get enough clients)
? We'll implement your pre-selling content strategy so your marketing does the heavy lifting in your sales process & prospects reach out ready to buy. You'll be able to make sales on a quick 15 minute call or in the DM's
Once you have all of this in place you will be able to create content that flows with ease, be sought after as the #1 authority in your field and booking at least 2-5 clients every month will feel simple and fun as your sales process will be a lot easier and more effective.
Answer these 3 quick questions if you're interested & I'll send over the rest of the details
In your corner
Ann ??
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P.S. When you're ready, here are 3 ways I can help you simplify your business and attract?more high-ticket clients.
1.?Find out how to use your content to attract high-ticket clients (free)
The New Clients In Your Inbox workshop shows you how to get new clients sliding into your DM's ready-to-buy so you can sign clients into your $2k - $5k programs without?long sales calls.?Get instant access here now.
2. Get The Six-Figure Content Sales System
This self-paced plan walks you through creating?powerful content?that fills your inbox with ready-to-buy prospects.?Click here for details & get instant access
3. Fast-track your business growth to $10k ++ months and free up time with The Client Accelerator
This program is for ambitious coaches and experts ready to achieve consistent $10k, $20k + months?WITHOUT all the 60-minute calls, ads, funnels, “handling” objections or “hustle.”?Click here to answer 3 quick questions and I'll reply with the details.
CEO Secret Weapon - Isolation is Real! Transform Yourself to Peak Performance with Confidential Conversations- i Promise Progress | Former National Trainer for Tony Robbins. Ask me about the C.U.R.R.E
1 周Ann, your insights on booking premium clients are spot on. Establishing a clear marketing message and understanding your Best-Fit Client are crucial steps for sustainable growth. Thanks for your insights Onward ??