Ordering At McDigital, Amazon Goes 2-Clicks In Europe, A Dynamic NFT For Learning, A Delta Airlines Ticket Vs A NFT and All That Jazz

Ordering At McDigital? You May Not Find Your Salad...

Yup. I always thought the Golden Arches signified a large French fry curved to be an M.

McD caught up to the digital enterprise revolution over the past five years. It not only pioneered the drive through but is experimenting with AI chat based voice assistant to take orders in the drive-ins. The McDs digital transformation is a parallel to the success of Nike on digital. These two companies are a great example of how the worlds of B2C and B2B intersect due to digital to become a Direct-2-Customer play.

Shifting labour attitudes to repeatable, high-stress, minimum wage jobs will only accentuate this digital push by companies resulting in a mix of digital access to customers, delivery systems integration and automation of repeatable tasks. Amazon is ahead on this journey and has shown that automation of their warehouses while decreasing headcount in them has increased employment on the last mile jobs.

But the pace of the customer's digital experience and the design of work on the physical labour side is not 1:1 factor. If fact it is 5:1. Companies are accelerating digital convenience to customers but lag in redesigning work and tasks for employees creating a design imbalance between customer experience and employee experience. The pandemic accelerated this imbalance.

Listen to my take on McD's digital play (5 Mins):

Amazon Discovers Its Innovation Can Be Used By Regulators

As Amazon discovered, the game changer '1-Click Buy' as a design element could be applied to protect consumers from a complexity when it comes to refunds or cancellations. You should know that the easy to book on Southwest Airlines is 10/10, but the ease to get refund is 3/10. Hold my beer said Europe:

Dynamic NFTs for Education, Learning & Development

Three key features distinguish these Dynamic MyLearningNFTs from?those in music, art, sports, and other areas that have received so much attention over the past year.??

[Read More on Partnership with MIT Platform Strategy Summit 2022]

1. Holders must keep learning about topics addressed during the Summit to keep MyLearningNFT from degrading.??
2. MyLearningNFTs are non-tradable. They are designed to represent individual learning and are not bought and sold.
3. They reward continuous learning. If recipients take no action, their NFT will depreciate. However, if they do take learning actions, their NFT will hold its value or even appreciate.

MyLearningNFT is not another nudge based approach, it is an entire ecosystem to significantly enhance the value of investments made in time, effort or money into learning to the learner, the company and the course instructor.

During the July 4th Weekend in US, if you had a Delta ticket for $700, you would make 14 times more by agreeing to give up your ticket as compared to the average value of an NFT sold in a marketplace. The NFT Market fluctuations are indicative of static NFTs finding their adoption and utility curve. NFTs are here to stay and there will be like any other technology and application, a learning and adoption curve.

And All That Jazz

I was in New Orleans to launch Caltech Future Skills Academy at the Annual SHRM 2022 Conference. A conference that saw close to 18000 HR Professionals take in all the latest in the HR World over three awesome days of music, content and networking.

As only in NOLA, Jazz was everywhere, the only antidote to sweltering humidity.

Out There

MIT Platform Strategy Summit, July 13-14 | Know More

L.A. NFT Expoverse, July 29-31 Know more