The Order Management Seaplane

The Order Management Seaplane

If we were to follow the typical vision of travel, as shaped by IATA and most consultants, seaplanes wouldn’t even exist. Instead, you’d take a plane to a certain point, disembark, gather your luggage, carry it to the harbor, and then board a boat to reach your final destination. Two entirely different modes of transportation—one for flying, one for sailing—with an inconvenient transfer in between to make the journey even more challenging.

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This is how the leaders of the airline industry perceive the relationship between OMS (Order Management Systems) and PSS (Passenger Service Systems). They suggest using two separate systems with a transfer process to sync data. A PSS alone wouldn’t get you to the island, and an OMS alone wouldn’t even get you to the harbor. To complete the entire journey—akin to multi-channel distribution—you’d need to manage multiple systems, including different platforms, teams, maintenance schedules, captains, and infrastructure.

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In short, OMS doesn’t support existing distribution channels, and PSS doesn’t fully support the retail world.

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Then, someone came up with the brilliant idea of creating seaplanes—an innovation that merges the best of both transportation modes. With a seaplane, you can travel seamlessly from your origin to the harbor and directly to your final destination, the island, without a stopover or any need for data transfer. You can sit back, relax, and enjoy the journey, knowing your business needs are fully supported.

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Seaplanes are built by starting with an airplane (OMS) and adding the necessary features to enable it to float on water (PSS). You wouldn’t take a boat (PSS) and try to add wings (a compromised OMS, like adding NDC APIs to an outdated PSS) because history shows that this approach leads to limitations. You’re left with the constraints of a boat.

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The magic happens when you migrate and implement an OMS that also supports the full functionality of a PSS. This allows you to operate it as a PSS, as an OMS, or even better, as a unified system that combines both, supporting ALL distribution channels on a single, cost-effective platform. You shouldn’t have to restrict your distribution channels based on whether you use a PSS or an OMS. Instead, you should expand your options with the flexibility of an integrated system.

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We always say, "the sky’s the limit!" but the real limitation is the system we choose—PSS or OMS, or the cost of maintaining both. But it doesn’t have to be this way.

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Welcome to a ONE Order Passenger Services solution.

Dirk-Vincent Gemke

Airline Transformation | Enterprise Engineer | Geography | Wine

6 个月

I believe the point of IATA is that the transformation to Orders is closely associated with the transformation to 2 distinct actors: the Retailer and its Suppliers. The Retailer creates and manages the Order (and needs an OMS) and the Suppliers need their particular inventory management systems: Airline suppliers needs PSS’, hotel suppliers needs their Hotel inventory systems, Lounge supplier need their lounge systems, airport handling suppliers need their system to manage baggage transfers within an agreed time-frame (‘MCT’) and rail suppliers needs theirs. This differentiation, even within one (1) airline is a critical succes factor for unlocking all customer and business benefits of (some of us) moving to Orders.

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Knud Kevin Brandt

Head of Operations hos Billetkontoret

6 个月

Well, I don't disagree as such... but in practice this is just very difficult. Going to from-scratch new PSS systems at the same time as from-scratch new OMS systems - in an industry that has run on something else for 50 years - is like changing the heart, liver and both kidneys on a person simultaneuously, while that person is running at eight miles per hour.

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Very good Roland Heller !Simple answer. Ditch the Retail Delusion. It can’t be done.

Timothy O'Neil-Dunne

Trust but verify with data. FULLY supports DEI. Published Author and Analyst, Aviation, Travel, Expert. Principal @ T2Impact, LLC. Story Teller.

6 个月

Thank you for putting the extra S in there. Service has been the the key that everyone ignores.

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