Orange Vanilla Coke

I always look out for innovation especially in the Food & Beverage Industry. It affords me the opportunity to continuously learn and visualize how creative minds think in order to achieve success. Once in a while something unique always comes along. The Coca Cola Company (TCCC) just brought to life one of such unique innovations.

Coca Cola has always been known to be a Cola Beverage. Globally, Orange is a very well loved flavor. It is however associated with Fanta. Vanlla is another universally loved flavor. Always available in Ice Cream, Biscuits, Cakes, Waffers etc, So an orange and Vanilla Flavor in a Carbonated Soft Drink ? A Masterpiece ! I believe the North American innovation team of TCCC got this right. Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar – the first Coca-Cola trademark flavor innovations in over a decade will hit stores nationwide in The United States on February 25 in a range of packaging options.It will be available in cans and PET bottles. The product introduction will be followed with aggressive marketing campaign.

In arriving at this product, The team considered three other flavors – raspberry, lemon and ginger. But the combination of orange and vanilla emerged as the clear favorite in focus groups.In less than a year, the Coca-Cola North America innovation team brought Orange Vanilla Coke to life – from concept, to testing, to launch. Importantly, more than half of those who sampled the new flavor said they would buy it in addition to – not instead of – Coca-Cola or Coca-Cola Zero Sugar.

I foresee this product doing well. I expect TCCC to introduce it very quickly to other continents especially in places where they have significant volume for the existing Cola drink. I look forward to seeing it on the shelves in Nigeria and I cant wait to taste it

Congratulations to The Coca Cola Company. Good Thinking, Good product !