Optus Sport again enjoys its biggest week ever!

FIFA Women's World Cup 2023? continues to break records, as Optus Sport again enjoys its biggest week ever!?

The?second week of the?FIFA Women's World Cup 2023??group stages is the largest ever week of audience on Optus Sport, surpassing last week’s previous record high.?

This result is on the back of the?Australia vs Canada match, the 17th biggest football game ever – Men’s or Women’s on Optus Sport, out of 6,000 total streamed games over the last seven years.?

·???????Over 75% of all Optus Sport WWC23 consumption is on a large screen Connected TV.?

·???????72% of the Optus Sport WWC23 audience is under 45 years old - compared to the Australian population which is 40% under 45.?

·???????1,900 Optus Sport original WWC23 editorial articles have generated over 1.9m page views, so far.?

·???????The off-platform Australian social video views are now 25 million, clipped from over 300 hours of WWC23 video content.?

Clive Dickens, Vice President, Television, Content and Product Development of Optus?said “It’s terrific to see that the Optus Sport audience for the Matildas eclipsed most major football matches, entering the Top 20 most viewed games we have ever streamed on Optus Sport.??

“Monday night could very well see more records broken as the Matildas enter the knock-out phase of the tournament. The tournament has truly inspired Australians. We are seeing huge audiences and engagement as a result” Dickens said.?

Sources?

1.???????QuickSight analytics, total minutes from all matches in OS history.?

2.???????QuickSight analytics, total minutes share of devices from 20th?July to 3rd?August 2023.?

3.???????Google analytics, total users from (WWC) 19th?July to 3rd?August 2023.?

4.???????QuickSight analytics, total distinct count of content from 19th?July to 3rd?August 2023.?

5.???????Emplifi, total video views across Facebook, Instagram, TikTok, Twitter, YouTube from 20th?July to 3rd?August 2023.?