Optus extends its digital advertising domination of the big 3 Telco’s

Optus captures almost 60% SOV in the last 30 days

Optus used over 3000 creatives, many localised for consumers

Vodafone appearing on far more publishers…deliberate or a by-product of programmatic?

Source: AdClarity

In late August, SOV was far more equal but since September Optus has ramped up while Telstra and Vodafone have gone quiet. Top Campaign for Optus were Home Internet plans with 117M impressions.

Source: AdClarity

Facebook and YouTube are the dominant publishers used. Interestingly Optus had almost 100% SOV on Twitter. Has this proved a useful strategy?

Source: AdClarity

I would be interested to hear your take on the strategies being used by these companies…

Are there any other categories you would like to know about? Let me know..

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