Optin SMS Text Marketing

Texting is already part of people’s lives. Today, people are becoming more and more comfortable with marketers sending them the advertisement via text messages. The open rate for text messages revolves around 95%. This means that it is likely for an individual to open and read a text message once he or she receives it; creating a fluid sense of connectivity between a consumer and a brand. It is to note that a constant stream of information comes and goes through our phones in form of text messages. Therefore, harnessing the power of this medium to reach customers is the target and aim of most mobile marketers. The following are the importance of optin sms text messaging in sms text marketing;

Mobile marketing for all

With optin sms text marketing services, both small and medium-sized companies can do widespread marketing that was previously available only to larger companies. This gives small sized business enterprises a chance to equally fight for the consumers that were previously available to the large companies. This is a wake-up call to all marketers and business owners to venture into this new form of marketing.

It is a direct, immediate channel

Sms is one of the most immediate channels available today. With a read rate of 95% within 15 minutes of delivery, you can be assured that your messages will be read almost instantly. When combined with other popular channels, a significant 45% of most sms campaigns generate a successful return on investment reaching over 50% of the target audience.

It is easy to integrate with other channels

It is imperative that all channels work well together within the marketing mix to deliver better results and optin sms text messaging is no exception. Text massaging is a great standalone marketing channel, but it also has the ability to enhance, support and enjoin other marketing mediums for example email and social media to give desired results. For instance they can be used to remind customers to read an email sent by a marketer.

Gives you a chance to learn more about your customers

Sms text messaging is a great channel to get feedback from your customers in case of surveys or new product development. Research shows that on average 31% of consumers respond to a survey through sms with an average response time of about five minutes. This means that in case you are conducting a research or a survey, you will get good results in a short period of time.

Increases customer engagement

Optin text messaging enhances how you engage your customers across the entire customer lifecycle. It is important that you regularly engage with your customers to establish their reactions towards your brand. This will give firsthand information about their buying behavior, their trends and reactions towards your brand. This is very essential to any business both small and large sized businesses and companies.

In summary, from the above reasons it is clear to suggest that indeed optin text messaging is important to any business. It is therefore, high time marketers fully embraced this new marketing technique.

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