Optimum NY Independent Practice Association Announces Rebranding as Great Lakes Integrated Network IPA

Optimum NY Independent Practice Association, a leader in Western New York’s (WNY) clinically integrated network healthcare industry, is excited to announce a significant milestone in its journey of growth and transformation. The organization is rebranding itself as Great Lakes Integrated Network IPA, or GLIN IPA, symbolizing its commitment to innovation and collaboration. The rebranding includes a new corporate logo and a fresh color palette that captures the essence of GLIN IPA's evolution.

The new logo for GLIN IPA depicts the seamless integration of networks and the synergy that the company brings to its providers and partners. The dynamic dots, vibrant colors, and design signify the company's forward-thinking approach and dedication to driving progress in the healthcare industry.

Paul Shields, DO, CEO & CMO of GLIN IPA, commented on the rebranding: "Our journey as Great Lakes Integrated Network has been remarkable, and we're proud of the strides we've made in shaping integrated network solutions. As GLIN IPA, we're taking a step further in aligning our brand with our mission and vision, and to accurately represent our growth. GLIN IPA aims to create a more clinically integrated system of care between health systems, physicians, and health plans to promote shared accountability and collaboration among physicians, improving the quality of health care and clinical outcomes while controlling costs throughout WNY.”?

The change in name and visual identity comes after months of careful consideration and planning, taking into account the evolving landscape of healthcare. The transition to GLIN IPA will be gradual, with the company ensuring a seamless shift for its providers, patients, partners, and stakeholders. All contact information, contractual agreements, and interactions will remain unaffected.

Shields added, "We have built a strong clinical network partnership with many facilities and independent providers in our community, who work together to achieve the same goals: enhance the patient experience, improve population health, and lower the cost of healthcare. Under this new identity, we continue to work closely with our valued partners and intend to grow our network in 2024."

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