As a business owner, having a strong online presence is crucial for attracting new customers and increasing revenue. One of the most effective ways to improve your online visibility is by optimizing your Google My Business (GMB) listing. In this article, we'll provide a comprehensive checklist to help you get the most out of your GMB listing.
- Business Name : Ensure your business name is accurate and consistent across all online platforms.
- Business Address : Verify your business address and make sure it's correctly listed on Google Maps.
- Phone Number : Add your business phone number to make it easy for customers to get in touch.
- Business Hours : Update your business hours, including holiday hours, to avoid disappointing customers.
- Optimize for SEO : Rewrite your business description to include relevant keywords and phrases that customers might use when searching for your business.
- Keep it Concise : Ensure your description is within the 750-character limit and accurately reflects your business's products or services.
- Primary and Secondary Categories : Choose the most relevant categories for your business to help customers find you.
- Get Priority Services : Identify your business's priority services or products to showcase on your GMB listing.
- Business Logo : Upload a high-quality logo (720 x 720 pixels) that represents your brand.
- Business Cover Photo : Add a visually appealing cover photo (1024 x 575 pixels) that showcases your business.
- Interior and Exterior Photos : Upload photos of customer-facing areas, such as the lobby and front desk, as well as exterior photos with business signage and parking lot.
- Team Photos : Share group photos or at-work photos to humanize your business.
- Add Correct NAP : Ensure your business's name, address, and phone number are accurate and consistent.
- Add Website Link : Include your website link to drive traffic and conversions.
- Include Additional Links : Add links to appointment scheduling, menus, or other relevant pages.
- UTM Tracking Parameters : Use UTM tracking parameters to measure the effectiveness of your GMB listing.
- Respond to Reviews : Respond promptly to both positive and negative reviews to show customers you value their feedback.
- Enable Messaging : Allow customers to message you directly from your GMB listing.
- Call Recording : Enable call recording to gain insights into call quality and improve customer service.
- Create and Publish Offers : Share special offers, such as free estimates or consultations, to attract new customers.
- Content Calendar : Develop a content calendar to regularly post engaging content (at least 1x/week).
- Respond to Q&A : Respond to recently published Q&A and create a list of frequently asked questions to add new Q&A.
- Assign Team Members : Assign team members to manage your GMB listing, including responding to reviews, messages, and publishing posts.
- Keyword Tracking : Set up keyword tracking to monitor your GMB listing's performance and adjust your strategy accordingly.
