Optimizing Web Pages For Google Doesn't Work!

How's that for spouting heresy? Unfortunately, it's true and far too many can testify that they spent money on optimizing their Web page to try and get on page 1 of Google and never did.

It doesn't work for one simple reason. How Google decides to rank Web pages is a tightly guarded secret that only a few people at Google know. It's not that Google is trying to keep YOU from getting on page 1 at all. They are constantly challenged by spammers that want to take over Google and flood it with useless junk.

There are scores of Web page optimization gurus that claim to have "secret knowledge" and an inside track. Google also engages in deception to send people down the wrong track, so leaks from Google usually don't work either.

OK, So What DOES Work?

Here's a little know fact. Google's Web spider, the GoogleBot, can only track the number of word repetitions and word placement to determine the keyword(s) for the page. It has no reading comprehension ability, so it does not know if your page is useless gibberish or world class content.

So how does Google know if your page content is relevant for the keyword and worthy of a page 1 ranking? Back links tell it that.

A back link is a link from an external Web page, that you neither own or control, and points to your Web page using your keyword. Google sees that as a "vote" for your page. Get enough "votes" and Google will believe that other people really like your content and you are worthy of a page 1 ranking.

Of course, Google being Google, not all back links are equal. A back link from and Web page with a Google Page Rank of 4 or higher is considered a high quality back link and is worth 100 low quality back links.

So, problem solved. Go get a few thousand back links for your page and watch your Web page shoot up in the Google rankings. However, there is one important question.

How Do  You Get Back Links?

I'll bet you've been approached at least once by people offering to trade back links with you. We strongly advise you not to do that. Google believes that a good back link is a ONE WAY back link. Reciprocal back linking will get BOTH back links ignored by Google.

Well then, how about going to Fiverr and buying a few thousand back links? Be careful. Google ALWAYS applies a test to anything new that shows up that can improve your rankings. Google looks at it and asks, "does this look natural?". If the answer is no, Google ignores that element for ranking. So, if your page had 250 back  links and you bought 10,000 back links on Fiverr, what do you think Google's reaction would be to a page that had 250 back links yesterday and 10,250 back links today? Does that look like natural evolution? ALL the back links will be ignored.

You can try begging for a back link. Find a high Google Page Rank site and ask for a link. People with high Page Rank pages are constantly asked for links and rarely, if ever, do that. Why? Because they are in some other business other than link giving and don't have the time.

The BEST Source Of Back Links

If you really want a lot of back links (and trust me, you do), the best way is to create your own back links.

The way that is done is by creating a Tier I link network. Here's an example of a Tier I link network triggered by producing a YouTube video:

The image shows a YouTube video being uploaded and then triggering the posting of the YouTube video link to a large number of other powerful Web 2.0 properties, like Twitter and Facebook. Those sites then link back to the video, by keyword, and the video links to your Web page.

The result is a large number of high quality back links created each time a video promoting a keyword is uploaded. This is how you can get a large quantity of back links and still pass Google's "does this look natural" test. Do this enough times and watch your rankings climb rapidly through Google.

How Do You Trigger Those Postings Of The Video Link?

There is a Website named IFTTT (If This, Then That). This Website allows the creation of "recipes" that say, for example, "If a YouTube video is posted, post the video link to my Twitter account".

Once the recipes are set up, IFTTT watches the properties and if an event happens that should trigger an IFTTT action, it does so. Over time, you will generate a large number of high quality back links that Google will see and love.

Be Prepared For a LOT of Work

In order to make a Tier I network function, you need:

• A continuing source of new videos to post to YouTube (we suggest 5 to 6 keywords per day, every 2 to 3 days), or 104 videos per year.
• Accounts created on ALL the Web 2.0 sites in your Tier I network
• An IFTTT account created
• Recipes created for each property to send the video link over

For optimum results and fast ranking, we recommend creating 3 Tier I networks per Website promoted. When it's time for a new video, upload a video to EACH of the Tier I networks.

The results can be quite good. This is our ranking in New York City for a keyword with over 600,000 competing Web pages. Today, we are the top 4 rankings on the page, and two of our rankings have been there for over 1 year. We are immune to Google updates. Look HERE

If you'd like to discuss Tier I networks and how to get away from the disappointing Web page optimization failures, call me at 727-251-9509 or post a message to me with your email address or phone number and I'll contact you.

The image shows a YouTube video being uploaded and triggering the placement of the video link on a large number of other Web 2.0 properties