Optimizing Sales Ops With Data, 110 Slides On Growth Marketing, and More - Raise The Bar

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Optimize Sales Ops by Integrating Data-Driven Tools (read)

Time and time again, sales teams say sales software becomes even more effective when the systems talk to each other and work with the same data. Here are three ways integrating sales tools helps you identify people in your funnel that match your Ideal Customer Profile and reach out to only the prospects that matter.

Always Be Closing Sales

Brooke Freedman of HubSpot offers her practical tips for managing your sales funnel, broken out by stage in “How To Work Your Sales Funnel”

Morgan Ingram of Terminus thinks it’s crucial for people in sales and especially sales development to create that demand by putting certain messaging in front of them as they go throughout their customer journey in “How Sales Enablement Engages Accounts”

Arun Penmetsa of Storm Ventures talks about the go-to-market strategies digital health startups can use to effectively sell into hospitals in “How Can Startups Sell Into Hospitals”

SaaS Metrics Survey

Are you ready to raise your next round? Take our survey to help measure and benchmark the metrics vital to a SaaS company’s success. Answers will be compiled and sent to participants this summer. Go here to take the survey.

Expand Your Marketing Funnel

Claire Trévien of Passle expands on how involving sales in their content strategy increased their post shares by 1,721% in “Being Our Own Case Study”

Jon MacDonald of The Good guides you through how to identify the main pathway your visitors take to purchase from you and how to encourage visitors to take your preferred customer journey in “The Poetry of User Flow: The Straight Path to ROI”

Grow Up and To The Right

Brian Balfour of Reforge and Andrew Chen of Uber talk about how to build out your growth team to scale with your business, and how growth team structure maps to customer lifecycle and company size in “Building a Growth Team from Zero to Fifty”

Nilan Peiris of TransferWise provides the 110 slides he presented at the GrowthHackers LA conference on getting to traction, scaling marketing in an early stage startup, and building a business on word of mouth in “Mission Driven Marketing”

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