To improve keyword rankings, start by analyzing the pages that rank in the top 5-10 positions:
- Identify Top Pages: Use SEO tools like SpyFu, SERanking, Semrush, or Ahrefs to determine which pages perform best for your target keyword.
- Understand Intent: Examine the purpose of these pages.
- Are they focused on "buy" intent (e.g., product or service pages) or "know" intent (e.g., informational articles or blogs)?
- Search engines prioritize content that aligns with user intent.
- There's no universal word count for SEO, but reviewing top-ranking pages can provide guidance.
- Content-heavy pages like glossary articles may outrank product pages if they deliver more comprehensive information.
If your page falls short of meeting user intent or word count:
- Adapt to User Intent: If the intent is informational, enrich product pages with relevant, detailed content.
- Add FAQs: Incorporate FAQs into e-commerce product or category pages. This not only adds valuable content but can also improve conversions.
- Use Structured Data: Properly mark up the page with schema to enhance visibility and user experience.
Links play a crucial role in ranking:
- Internal Links: Use optimized anchor text containing keywords to connect internal pages effectively.
- Please avoid duplicating anchor text when linking to product pages and glossary articles.
- Backlinks: Focus on building high-quality backlinks to strengthen authority and improve rankings.
To elevate the ranking of your target page over competitors or related internal pages:
- Update Keyword Mapping: Explore new, relevant keywords and refine your existing list to align with searcher intent better.
- Targeted Content: Create or optimize content to cater to new keyword opportunities.
By following these steps, you can effectively align your content, links, and keyword strategy to boost page rankings for your chosen keyword.
