Optimizing Outdoor Advertising with?Bohni
Outdoor advertising is a crucial tool for businesses looking to expand their reach and connect with their target audience. However, measuring the effectiveness of outdoor advertising has long been a challenge due to the lack of accurate measurement data. This is where Bohni comes in, providing a unique and effective way to measure impressions and retarget them through digital platforms.
According to a Nielsen study, out-of-home (OOH) advertising delivers 4.4 times more online activity per ad dollar spent compared to other traditional media. The study found that OOH advertising has a significant impact on online activity, including search, Facebook activity, and online videos.
Furthermore, OOH Advertising has been found to be the most effective medium at driving online searches compared to other media, according to a study by Posterscope and Clear Channel.
Bohni's ad-tech platform uses mobile advertising IDs or device IDs to measure impression data on outdoor ads. By accurately calculating the number of devices in and around the target location, our accuracy is much higher than other outdoor measurement platforms. Our platform can measure impressions on any outdoor medium, including billboards, events, and exhibitions, etc., provided we have the target location's latitude and longitude.
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Once we identify the devices present around the target location, we can retarget them on various digital platforms, such as Facebook, Instagram, Google Ads, and other ad networks. By creating a custom audience list of the IDs we have collected, businesses can retarget these individuals more effectively, maximizing the effectiveness of their outdoor advertising campaigns.
In conclusion, outdoor advertising is a crucial tool for businesses to expand their reach and connect with their target audience. However, measuring the effectiveness of outdoor advertising has long been a challenge. Bohni's ad-tech platform provides a unique and effective way to measure impressions and retarget them through digital platforms, solving this issue. Relevant studies support our approach, making Bohni the ideal choice for businesses looking to maximize the effectiveness of their outdoor advertising campaigns.
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