Optimizing LinkedIn
There are over 500 million professionals using LinkedIn today.
There is no other platform or stage anywhere in the world where you can access so many potential customers, influencers and referral sources to launch or grow your business.
I am often asked how an entrepreneur or business owner can get more value out of their LinkedIn connections. It's really a question that there are few easy answers to. You might get a bunch of messages in your inbox promising a quick and easy way to monetize your LinkedIn profile. But they are pretty much all obviously scams or money grabs that will do little to actually benefit you.
With over 18,000 connections, I have built an All-Star profile where I routinely have a reach of thousands of views and touch points a week. Getting to that number of connections takes a system and it takes the effort of more than just yourself.
When I launched my first business back in 2011, I quickly appreciated how powerful a tool LinkedIn can be for connecting with industry leaders, speakers, and executives. Being active on LinkedIn allowed me to build my brand, and lead to me becoming one of the most sought after experts on data analytics in Southeast Asia.
As my company was able to consistently tell our story and spread our influence, we became THE name brand in analytics training in the Philippines. Our most successful tool to build our network was with connecting with like-minded people by engaging in group discussions and forums. I was able to develop several joint ventures to market my business, get on stages to speak and enjoy consistent media exposure.
Just being on LinkedIn itself, will not open up new opportunities. That takes time. And time is very valuable resource, especially if you are launching or growing a new business. The key to my success was that once I developed a system on how to optimize LinkedIn, I hired a virtual assistant to take over most of the work.
My newest company, Sonic VA, offers virtual staffing solutions to business owners, entrepreneurs and executives including managing and optimizing LinkedIn profiles. We run a series of daily, weekly and monthly tasks to ensure you enjoy a consistent presence on LinkedIn, in your voice, that engages your network of connections for massive success.
Ask me how if you are interested in learning how. Also feel free to offer any suggestions you have that can add value to optimizing LinkedIn.
Daniel Meyer heads both Sonic Analytics and Sonic Virtual Staffing, sister companies that deliver both data analytics solutions and virtual staffing to businesses in the United States and the Philippines. With over 20 years in Big Data and Virtual Staffing, Dan is one of the most sought-after public speakers in Asia and offers big data coaching and analytics training seminars on both sides of the Pacific.
In addition, Dan serves as senior advisor for analytics & virtual staffing with the Brooklyn Writer Project (www.bwpmediasolutions.com). Dan has also joined the Powerteam International’s Inspiration 2020 National Tour (ipowerteam.biz) as an analytics & virtual staffing resource speaker.
Sonic Analytics(www.sonicanalytics.com) brings big data analytics solutions like business intelligence, business dashboards, and data storytelling to small and medium sized organizations looking to enhance their data-driven decision-making capabilities.
Sonic Virtual Staffing (www.sonicva.com) brings virtual staffing solutions like graphic design, social media management, bookkeeping, and specialized virtual assistants for authors and professional speakers to small and medium sized organizations looking to scale on a budget and looking for 24/7 staffing options.
When not training current and future analysts, you can find Dan championing the use of analytics to empower data-driven citizenship by volunteering his expertise with schools and non-profits dedicated to evidence-based social progress.