Optimizing Google AdWords to 274% Revenue Growth!

According to me, there are only two kind of marketers. One, that gets ‘conversion’ via PPC and two, those who do not know about how to do it. The futile image of a spender portraying the PPC campaign is quite a misunderstood concept. According to WordStream, for high commercial intent searches, (someone actually looking to buy) paid ads get 65% of all clicks in the Google search.

So, let’s get around the ‘Why’ first. Why do it? Because farming activities (Organic) take a few months to start giving you the produce. You can simply jump start your sales with Paid Search and other means of Paid Marketing. While you think of your marketing strategy, it is imperative that you find a way to churn maximum out of both these marketing methods. And if your business relies on only one of these (either one), you could be losing on revenue generating options.

Something Extraordinary We Witnessed:

There is a long-term client we have, to whom we render Magento development, maintenance, and, organic SEO services. The client managed the AdWords campaigns through Google Shopping and PPC by himself until the March 2018.

History:

The client spend about $6,000 in AdWords cost over the period of 3 months for the first quarter of the year. During this period their AdWords revenue was already at a staggering $32,000+. By ROI vs Cost ratio of over 5x, they were already doing great.

However, when we ran the most basic analysis through WordStream and checked their score, it was at 18%. Based on our expertise, we shared the probable growth plan for the next quarter in order to acquire this one dimension of their business we did not (get to) manage.

The Performance:

Our projection was to boost the WordStream score to 80-90% and reach 10x ratio for ROI vs Cost. We were pleasantly incorrect and anticipated less.

Because, the next quarter the revenue walloped to $61,000+. And, not just that, we were successfully able to reduce the cost to $2,867 for the quarter. The new ratio was 21x. The overall growth for the quarter was at whopping 237% in comparison to the previous quarter (with no seasonal sales or discounts).

Major Changes:

Some of the key changes we made were for Adjust Bidding Options, Optimize Ad-copies, Keywords Optimization, and Add Negative Keywords. Another key change was to move the Bidding option from auto to manual.

The Results

Thanks to our daily efforts and strategies, project’s revenue number grew rapidly each month with decreased conversion cost.

For the month of February, our monthly spend for the AdWords was at 147% than normal. However, the client also managed to fetch over 157% in revenue against that effort (and spend). During this period, the client managed the AdWords. As a business owner, if by looking at these numbers, you are excited, the next segment will make you think how you evaluate your marketing expenditure on AdWords.

For the month of August, the monthly spend for the AdWords came down to 41.94% than normal with revenue going up by 274.26%.

When we had started, the client’s conversion value was $2 per $1 of conversion cost. That value increased and currently, his average earning is $37 with an average of only $1 conversion cost!

Our Advice:

While managing your AdWords campaigns, it is absolutely important that you focus on spending wisely. The logic of spending more to make more revenue is absolutely crap. The focus needs to be on the conversion rate. And, how to constantly optimize that.

Let’s talk about how we can manage your AdWords Campaigns, shall we?

Get in touch with us, and we will guide you further on how we can make your campaign a success story, too.