Optimize’s 2024 Wrapped

Welcome to Issue 13 of The Optimize Edit, your go-to newsletter for an exclusive behind-the-scenes look at everything Optimize! In this special edition, we’re wrapping up 2024 with a look back at our highlights from the year. From exciting projects and groundbreaking innovations to memorable moments with our team, this year has been one for the books. Read on to relive some of our proudest achievements and standout stories—there are some great ones you won’t want to miss!

Let’s start with what we’ve accomplished as a business—2024 has been a year of incredible achievements! From our Head of Research and Development, Dr. Ross Conroy, delivering insightful talks on AI at Edinburgh University Business School, to our Sales Director, Chris Woods, earning a well-deserved promotion, our team has been shining in every area. With a notable mention to our Key Account Director, Lucy Allen completing this years London Marathon. We’ve also expanded our team with new starts Micheal Hayes and Andy Bennett, who have both been valuable assets to our team. We’re immensely proud of the hard work, innovation, and dedication that have driven these milestones, and we can’t wait to see what’s next as we continue to grow and excel together. This year, we proudly re-launched our website, giving it a fresh new look and feel designed entirely by our talented team!

Along with the redesign, we introduced our new VALUE model—your five-step guide to success with Optimize—helping you elevate your operations and maximise your results. To make things even easier, we created tailored bundles for you to choose from, simplifying solutions for your business. The re-launch was a fantastic success, with customers now able to get an instant quote in just one click! But that’s not all—2024 also saw the launch of our brand-new Optimize YouTube channel. From behind-the-scenes insights into how we work to step-by-step guides on using our technology, we’ve got you covered. Check out the videos here, and if you haven’t explored our new website yet, see it for yourself here! Another proud moment for us this year was receiving the Top 100 Brands in Fleet 2024 accolade from 360 Media. This recognition places us alongside some of the most highly regarded brands in the industry—a testament to the hard work and innovation our team bring to the table. We’re also thrilled to share that we’ve already been shortlisted for the Top 100 Brands in Fleet 2025, underscoring our commitment to excellence and continued growth.

In June, we were thrilled to host our “World of Optimisation” event at the prestigious Royal Institution in London, with our Optimize brand ambassador Rachel Riley MBE leading the way. This inspiring event brought together a vibrant mix of industry professionals, partners, customers, and investors to explore the future of artificial intelligence in the transport and logistics sector. Attendees were treated to a dynamic blend of intellectual discussions, engaging workshops, and relaxed networking opportunities in a setting steeped in scientific heritage. Highlights included an exceptional presentation by The Barcode Warehouse, sharing their innovative expertise, and an impressive exhibition area featuring cutting-edge solutions from partners like SureCam, Sygic, and Kestronics. Our own Dr. Ross Conroy and Natalie Hughes captivated the audience with a deep dive into our latest advancements, including a preview of our new suite of apps. The evening session, again hosted by Rachel Riley, offered compelling talks from industry leaders and a lively Q&A panel, sparking thought-provoking conversations about the world of optimisation. This event not only celebrated the latest trends and innovations in AI and machine learning but also strengthened the sense of community among our partners and customers. It was a truly unforgettable experience, and we’d like to extent a special thanks to our brand ambassador Rachel Riley MBE for her great work with us not just at the event but throughout the whole year.

Our partners are a vital part of our success, and our involvement with valued partner Pall-Ex Group’s events this year has been truly rewarding. We kicked off 2024 by sponsoring Pall-Ex’s Annual Awards after-party, where we had a fantastic time introducing attendees to Optimize and demonstrating how we can support their operations. Following this, we collaborated with Pall-Ex on an engaging video case study, hosted by Rachel Riley MBE, showcasing the innovative achievements of our partnership. If you’d like to learn more, click here to watch the video. Most recently, we attended Pall-Ex’s Annual Conference, where we proudly showcased Optimize and invited attendees to see our solutions in action. A big thank you to Pall-Ex for an incredible year of collaboration—we can’t wait to see what the future holds!

Our collaboration with Motor Transport this year has been a fantastic journey, showcasing the impact of innovation and partnerships in the sector. We teamed up to feature in two key supplements: one in collaboration with Pall-Ex and another with our partners at Qargo and customers at Welch’s Transport. These supplements highlighted the transformative work we’ve accomplished together, and we’re proud to have Motor Transport shine a spotlight on these achievements. We were also honoured to attend the annual Motor Transport Awards with Rachel Riley MBE, a remarkable event celebrating excellence across the industry. As a proud sponsor, we joined some of the biggest names in the sector to recognise outstanding contributions. Most recently, we sponsored and attended the Decarbonisation Summit hosted by Motor Transport, where our CEO, Colin Ferguson, delivered an insightful talk on how Optimize can help fleets reduce their carbon footprint. Thank you, Motor Transport, for an incredible year of collaboration. We’ve thoroughly enjoyed partnering with you and look forward to many more opportunities ahead!

This year has been filled with incredible achievements, and we are immensely proud of everything our team has accomplished. We want to extend a big thank you to our amazing Optimize community for your support throughout the year. A special thanks also goes to the dedicated team here at Optimize, whose hard work and passion continue to drive our success. As we look ahead to an exciting 2025, we wish you all a joyful Christmas and a Happy New Year! Here’s to more innovation and success in the year to come!