OptimizeRx Insights Newsletter
OptimizeRx
Digital communications platform reaching providers and patients throughout the care journey.
Four Steps to Boost HCP Engagement with Your Drug Launch
Preparing to launch a new drug or indication? Don't skip these four key steps in your marketing strategy to drive the HCP engagement and brand uptake your stakeholders expect
Upcoming Events
POC NOW Summit — March 18, 2025
We’re thrilled to be a gold sponsor for this year’s POC NOW Summit. Let's come together to explore the evolving healthcare landscape.
Pharma USA — March 18-19, 2025
We can't wait to discuss the power of aligning HCP and DTC marketing - and the privacy-safe technologies that deliver results.?
MM+M Transform — April 3, 2025
Pharma is evolving fast, especially in the last 5 years. We’re eager to hear the insights on closing the gap—or staying ahead—in this shifting landscape.
HCP Marketing Focused on the Future, Not the Past
Unlike other HCP programs that react to data triggers, OptimizeRx’s predictive HCP Marketing programs anticipate your best marketing opportunities – thanks to our AI-powered Dynamic Audience Activation Platform (DAAP).??
The result is HCP marketing that prioritizes brand conversion – not historic prescribing activity – for increased efficiency and up to 25% higher script lift.?
Discover the DAAP difference, and get started today!
White Paper: Pharmaceutical Marketing Evolved
It's your guide to navigating the new landscape of DTC advertising - holistic, granular audience understanding; engaging at critical care moments, and balancing privacy and personalization. Elevate your strategies through new innovations that will deliver unparalleled results.
Work smarter, not harder, in 2025. Discover how the right combination of human expertise and AI-driven execution elevates pharma marketing.? Let's Talk >>