OptimizeRx Insights Newsletter
OptimizeRx
Digital communications platform reaching providers and patients throughout the care journey.
Newsworthy Updates
Shaping the Future of Pharma Marketing with AI & ML? ? ??
Artificial intelligence and machine learning are optimizing the use of real-world and physician-level data for marketing. Safe, compliant integration of these technologies can be a game-changer for health outcomes.?
Align HCP+DTC Marketing with Patient Centricity? ?
?Pharma marketers face information fatigue and overloaded audiences. CCO Theresa Greco shares how unifying HCP and DTC marketing with a patient-centric approach optimizes brand impact amid the noise.?
Now Available: Conversations that Convert White Paper?
The results from our 2024 independent physician survey are now available! We conducted this survey to better understand the impact of brand marketing on physician-patient conversations, so pharma could optimize their approach.
The findings included some unexpected insights on physicians' views of DTC ads, and highlighted how today’s abundance of health information can overwhelm patients without effectively informing them. Not to mention, we found clear evidence of an untapped opportunity for pharma marketers – increased HCP and DTC alignment.
Explore the findings in full! Download the survey white paper! ?
Helping Pharma Close the Alignment Gap with Patient-First Approaches ?
Theresa Greco, our Chief Commercial Officer at OptimizeRx, recently presented at this year’s Digital Pharma Innovation Week on how to break through HCP and DTC marketing siloes, and why aligning brand marketing through patient-centric approaches delivers benefits for all stakeholders.
Watch her session for selected results from OptimizeRx’s 2024 independent physician survey and discover the scale of the opportunity from synchronized DTC and HCP outreach.?
In Case You Missed It: Our Guide to Marketing Throughout the Commercial Lifecycle?
Elevate your pharma marketing with our downloadable guide. This guide explores the key questions brands should ask in each stage, and the factors to consider in building a winning strategy that delivers results.
Don't miss these insights to optimize your campaigns through the commercial lifecycle, build a winning brand strategy, and navigate the competitive landscape.