OptimizeRx Insights Newsletter
OptimizeRx
Digital communications platform reaching providers and patients throughout the care journey.
Feature Story
OptimizeRx Announces Recent Acquisition of Medicx Health
We’re delighted to announce that the OptimizeRx family is growing with the recent acquisition of Medicx Health, a leading healthcare analytics and omnichannel engagement partner to life sciences.?
Our union brings two tech leaders together to form the most comprehensive healthcare marketing ecosystem in the US. Together we can offer a new kind of patient-centric engagement – synergizing your HCP and consumer marketing strategies for a one-two punch of intelligent engagement solutions.??
We look forward to sharing more details with you in coming weeks!?
Newsworthy Updates
OptimizeRx Wins PM360 2023 Trailblazer Award? ??
OptimizeRx is proud to be named a PM360Trailblazer Point-of-Care (PoC) Gold Award winner for our provider pharmacy alerts initiative, highlighting our commitment to efficient in-workflow solutions.??
Strategic Year-End Insights for Pharma Marketers?
Looking to maximize year-end budget and set the stage for a higher ROI in 2024? Our new blog explores adaptable, value-add strategies that go beyond traditional approaches to pharma marketing.?
Highlights from the PharmaCX Oncology Summit? ??
领英推荐
Did you miss Jen Dwyer’s Pharma CX Oncology Summit panel on how life science marketers can use technology to drive an improved HCP experience? Read her key takeaways in our recent blog.?
In Other News
Take a Closer Look Inside DAAP??
Today's evolving healthcare landscape has made it tougher to engage with HCPs and patients. It's a familiar challenge: brands up their media impressions, yet the script outcomes don't match up, potentially keeping patients from optimal treatments. Check out our video for an inside look at how DAAP's transforms generic marketing into next-best-action marketing through predictive AI and a vast omnichannel network.??
ICYMI – OptimizeRx's Audience Definition and Targeting Guide?
Struggling to strike the perfect balance between precision and reach for HCP engagement? In our new HCP audience guide, you can explore the reach, precision and impact of three data-driven methodologies to amplify your brand's share-of-voice without compromising targeting accuracy. Find the right methodology for your brand’s needs and get ahead with real-world insights. ?
Questions about Medicx Health, DAAP, HCP targeting, or the latest next-best-action strategies??
About Us
OptimizeRx Corporation (NASDAQ: OPRX) provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. Our Dynamic Audience Activation Platform (DAAP) drives brand growth through unprecedented predictive intelligence and smarter omnichannel execution, reaching over 2 million HCPs and their patients.