Optimizely Usurps Adobe in 2025 Gartner Magic Quadrant for DXPs

The 2025 Gartner Magic Quadrant for Digital Experience Platforms was released on Thursday, and the biggest news was that Optimizely surpassed Adobe as the top leader for the first time in five years. This was also the 6th consecutive time that Optimizely was recognized as a Leader by Gartner.?

The 2025 report also included Builder.io, Contentful, Contentstack, Pimcore, and Uniform Systems, while Bloomreach and Crownpeak dropped out.?

“2024 was a huge year for us with lots of innovation and growth, including the launch of the SaaS version of our CMS. We believe that this acknowledgment from Gartner cements that we’re on the right track to truly making the lives of marketers better through Optimizely One. The industry needed a shakeup and I’m excited about the compelling choice that’s now available to the largest enterprise customers looking for a new DXP,” said Optimizely President, Shafqat Islam.?

Elsewhere, Sitecore announced 100% revenue growth for XM Cloud in 2024, Bloomreach expanded to Spain and Italy, and Netlify has added AI agents to its platform.

Featured Stories

• Sitecore Closes 2024 with 100% Growth in AI-powered, Cloud-based Content Management System: “With our AI-powered CMS, teams gain a proven solution for managing complex content lifecycles, building connected customer experiences faster, and quickly delivering engaging experiences that differentiate their brand.”
• Acquia Brings AI Search Experiences to its Digital Experience Platform: “Our partnership with SearchStax allows us to provide easy-to-use tools that enable marketers to configure sophisticated search features without complex coding, so they can ensure the right content is easy to find and can be served faster to their website visitors.”
• Bloomreach Expands Its Presence in Spain and Italy: “Our partners across the globe have always been instrumental to our growth, and Bloomreach’s expanding presence in Spain and Italy is no different.”
• Digital Experience Platforms (DXPs): What to Know in 2025: “Businesses increasingly prioritize modular, AI-powered DXPs with enhanced cloud, interoperability and usability.”

New RFPs From DXP360

• [New] [RFP Value: $4.5M - $10.2M] [UK] Pan-Defra NEC Contract Management System
• [New] [RFP Value: $675,000] [UK] Digital Asset Management System
• [New] [RFP Value: $20,000] [South Korea] Full-Stack Development Team for Netflix Clone

Reply “YES” to get access to these RFPs.

Stories that caught our eye

1. Sitecore Announces 2025 MVPs: 241 MVPs based on their outstanding engagement of and support for the global Sitecore community.?
2. The Era of Agent Experience (AX): Netlify sees this as the next stage of modern web development.?
3. Liquid Web Reports 27% More Conversions with Faster Site Speed: A new report from the WordPress hosting company.?
4. The Composable Conference Chicago 2025: The MACH Alliance’s conference is slated for April 2025.
5. The Biggest CMS Implementation Mistakes: A look at errors some teams make and why the universal CMS concept also falls short.

The word on the street…

1. [LinkedIn]: Why care about the Magic Quadrant?: VP Experience Marketing at Remarkable James Gray explains why the Gartner MQ matters.?
2. [LinkedIn]: A seismic shift in the DXP landscape: Builder.io co-founder Brent Locks discusses the composable DXP effect on the Magic Quadrant and wider industry.