Optimizely: Undisputed Champion of DXPs

Last week the new Gartner DXP Magic Quadrant for 2025 just dropped and Optimizely came in with the highest scores ?? for both ability to execute ?? AND completeness of vision ??. This is also the first time in year (maybe even a decade?) there's a new name in the coveted top right spot so this recognition is extra special.

We’ve been confident about our strategy and execution but it's so great receive this recognition from Gartner – talk about adding some jet fuel to this rocket ?? in 2025!

I want to take this opportunity to highlight a few things on how we got here (execution) and why the best is yet to come (strategy). We absolutely can’t stop won’t stop leading the market with simply the best solution for digital experiences.?

On how we got here: Optimizely One is the clear winner in today's market with our best-of-breed products within a composable suite. When you choose us, 3 magical ingredients come together to drive value for you in a way no one else can:

• Optimizely One has unparalleled breadth of capabilities across collaboration/workflow, content management, analytics/optimization, data/integrations, AI, and so much more. One hand to shake vs. ten throats to choke, all the while highly composable when you want to mix and match. The breadth of our offering matters to you because speed to value and total cost of ownership are key challenges in today's extreme fragmented technology landscape. Why dump 10,000 jigsaw pieces (one for each of my DIY composable vendor friends out there) on the floor to start from scratch each time? Gartner articulated this really well as one of our strengths ??:

"Platform breadth and modularity: Optimizely has the broadest set of features in this research, with aligned UIs making modules easy to move between and consume. Customers can replace native with third-party capabilities... for those who desire more composability."

• Optimizely One has market leading capabilities within our stack. We bring category leaders/creators together: Episerver as long-time CMS leader, Optimizely joining forces as category creator and market leader for optimization, Welcome joining the family as a market leader in collaboration/workflow, not to mention our newest move into warehouse native analytics with NetSpring. No cautions on “nascent” features after an acquisition like some of our MACH friends received. You’re getting the best ??, period.

• Optimizely One sweats the details in how our best of breed products come together ?? to drive more value for our customers. We are extremely thoughtful about how our products work together to support mission critical use cases (e.g. how to build and scale a world-class content supply chain, full coverage of the entire digital optimization lifecycle across plan, create, deliver, analyze, etc.). We didn't just put tools under one roof and called it job done - we also changed the plumbing and re-wired the electrical of our platform so modern digital teams can come together to create experiences with shared data, shared workflows, all powered by AI.

But wait, we’re so not done. Like I mentioned above, the best is yet to come. The fun thing about these analyst reports is the static point-in-time nature of the evaluation, i.e. there’s a cut-off date for what makes it into the evaluation. Since the cut-off of September 2024, here are some big moves we’ve already made:

• Acquired NetSpring, the leader in warehouse native analytics to usher in the next generation of insights that seamlessly ties digital experiences to business outcomes sitting within your data warehouse today. We’re on a journey to democratize analytics in a whole new way and you can start by watching a recent webinar here applying this concept to the fast moving world of experimentation with much more to come.
• Announced AI agents across Optimizely One at Opticon (watch the keynote here) as a way organizations can turbocharge their digital teams. Standing on the shoulders of giants such as Google Gemini (press release here), we’ve already deployed agents (that are trained on our software, armed with sophisticated function calling, and context aware of individual customer’s data) across campaign creation, brief generation, brainstorming, etc. with so many more use cases on the way. Soon, customers will also be able to build their own agents on our platform as well and we cannot wait to see what you unleash! Reach out if you’d like a demo!

Onward and upward, Optimizely!