Optimizely – The Leading Platform for Digital Experiences

The challenge: Your organization keeps expecting more from you every day, but you don’t have enough time or people to handle it all.

The great news: Optimizely is developing tools that save time and help you create more relevant experiences using AI and advanced technologies.

If you’re an Optimizely customer, there’s a lot to look forward to. If you’re not, now is a great time to see what Optimizely can do for you.

As the Leader in Gartner's Magic Quadrant for Digital Experience Platforms—surpassing Adobe—Optimizely is setting the standard for innovation. The company is making significant investments in AI-powered tools designed to support marketers at every stage of their workflow.

What’s even better? You don’t need to commit to the entire suite right away. Start with a single product and use it to drive growth and outpace your competition in digital innovation.

I’m a big believer in incremental investments that deliver value and learning opportunities, and Optimizely is equipping you with the tools to achieve exactly that.

At Opticon 2024, Salesforce and Zillow both shared how they are using Optimizely's tools to power personalized and relevant experiences. (Checkout How Salesforce Scaled and Optimized their Content Lifecycle.). But most companies companies aren't yet the size of Salesforce and yet they want to be leveraging tools to help them grow and compete with larger organizations.

Standalone Personalization is an advanced solution powered by Optimizely’s Web Experimentation platform, designed to deliver tailored content based on individual user profiles. Leveraging advanced Contextual Multi-Armed Bandit algorithms, it learns and adapts in real time, drawing insights from sources such as Customer Data Platforms. This enables dynamic content assignment, ensuring a seamless and highly relevant user experience. Best of all, you don’t need to be an existing Optimizely customer to benefit—this solution integrates with any platform. Checkout Optimizely's Big Book of Personalization to see specific results customers are getting with Optimizely's personalization.

Optimizely Analytics (powered by Optimizely's acquisition of NetSpring) takes you beyond standard web metrics, enabling you to create reports tied directly to your business KPIs—straight from your data warehouse without data migration. This seamless integration lets you link experiments to measurable business outcomes while building customized dashboards that bridge the gap between your digital experiences and offline operations.

While Optimizley Analytics is starting with capabilities for experimentation, the roadmap has it expanding to other areas of the product. I am excited about this because at the end of the day, measuring ourselves based on business and customer outcomes is what matters and what enables us to deliver more powerful learnings and results.

Opal, Optimizely's AI-powered assistant, is designed to help you streamline tasks and boost productivity. AI agents will be accessible beyond individual Optimizely products, allowing seamless use across the entire Optimizely platform. The agents excel at tasks like experiment ideation, offering hypothesis suggestions, and automatically generating variations, making them an invaluable tool for enhancing your workflow.

Optimizely is enhancing its CMS by integrating Digital Asset Management (DAM) features directly into the platform. For current PaaS CMS (formerly Episerver) users, this means the Media Library will soon be replaced by a streamlined version of the DAM, promising a significant upgrade in functionality. Additionally, CMS 13 will introduce a new Visual Builder, alongside advanced search capabilities and enhanced integration options. These updates mark an exciting step forward for the platform, offering users a more powerful and intuitive experience.

AI has the potential to significantly enhance marketing efficiency, enabling professionals to work faster and smarter. The product roadmap outlines plans to integrate Opal into the CMS, whether you're utilizing the PaaS CMS (Episerver) or the SaaS CMS.

The Content Marketing Platform empowers you to collaborate with Opal in crafting a complete marketing campaign. From generating tasks and setting timelines to creating compelling content, everything you need to bring your campaign to life is seamlessly integrated.

Optimizely is also focused on empowering marketers to excel in ecommerce with its cutting-edge Commerce Cloud solutions. These tools enable businesses to deliver personalized shopping experiences at scale, harnessing the power of AI and machine learning to identify buyer intent, suggest relevant products, and optimize conversion rates. With the ability to create buying experiences that are rich with content and adaptive recommendations, Commerce Cloud ensures every customer interaction is meaningful and impactful, driving loyalty and repeat purchases.

Combine Brilliance Business Solutions expertise with Optimizely and you have an even more robust offering. Brilliance has been working with Optimizely since 2013, with a focus on helping mid-market manufacturers and distributors implement digital experiences that leverage content and commerce.

The Brilliance team are known as experts and "the clean up crew" for other Optimizely commerce implementations. We have clients like Community Coffee, Neogen, Rockland Immunochemicals, Batteries Plus, Reico Kitchen and Bath, and Nissha Medical who leverage their Optimizely Commerce solutions to grow their businesses.

For developers and technical teams, Optimizely offers robust extensibility and integration capabilities. The platform’s API-first approach allows seamless integration with existing systems, ensuring flexibility and scalability as your business grows. Optimizely supports headless architecture, empowering teams to build and customize experiences that align with specific organizational needs.

From personalized digital experiences to advanced ecommerce solutions and intuitive workflow enhancements, Optimizely’s comprehensive suite of tools ensures businesses stay ahead in the rapidly evolving digital landscape. By prioritizing innovation, user empowerment, and measurable outcomes, Optimizely continues to solidify its position as a trusted leader in digital experience optimization.

Learn about how we can help you get more value from your investment in Optimizely with our Optimizely Success Plans or if you are considering an investment in Optimizely, we would love to chat.