Optimize Your TV Campaigns with Multiscreen Attribution

Spectrum Reach offers brands deterministic attribution at scale. Powered by our aggregated, de-identified first-party data matched with third party website visitation data in a privacy compliant manner, our holistic multiscreen reporting identifies website response rates for audiences exposed to ads across both Linear and Streaming TV. This allows brands and marketers to form a more complete picture of viewer behavior, measure the impact of ad spend, and maximize their ad investment.

Over the course of two years, we have studied more than 260 multiscreen TV campaigns across over 14 industries. 5 key learnings stand out for marketers who want to make the most from their multiscreen TV campaigns:

1.)??? Broaden Your Daypart Mix

Primetime is home to the highest profile lean-in content, but our results show that response rates are highest outside of prime – with daytime and early fringe leading the pack.

2.)??? Include Sports Programming

Just like Primetime being lean-in content, so is sports programming. We found that advertisers on sports networks generated 24% higher response rates than average.?

3.)??? Invest in the Power of Spectrum News

Across top industries - clients who leveraged the power of Spectrum News saw higher website responses on average than those advertisers who did not.?

4.)??? Understand Day of Week Impact

“When” you advertise matters. We found that different advertiser verticals have days that work best for them. That’s not to say that they should be running spots on those days only but knowing the “sweet spot” day can help to inform both creative and media strategies.

5.)??? Customize Your Creative

Creative optimization is right up there with media optimization to drive results. When you align media insights with creative insights, results can be immediate.

Click here to learn more about our in-depth multiscreen attribution study—and connect with us to reach cross-screen audiences today.

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