Optimize Your LinkedIn Profile Today with These 5 Top Tips

This post originally appeared on the NisonCo blog. To read the full article, visit the site: 5 Tips to Search Engine Optimize Professional and Social Media Profiles

To ensure you and your business appear as high as possible on your targeted search engine results pages, you must optimize your profile using similar techniques as any other website. NisonCo SEO shows you how to make it happen.

5 Tips to Search Engine Optimize Professional and Social Media Profiles

??1. Optimized Profile Photos Match Across Platforms

The logo or profile photo should be direct, clear and take up 60% of the photo space. Use header photos/banners, such as on LinkedIn and Twitter, to make attention-grabbing personalizations. Ensure your photos match across Gmail, LinkedIn, Slack, Zoom, and other platforms, so people can quickly and easily recall who you are.?

??2. Learn Your Target Audience’s Preferred Sites and Lingo

Each site serves a purpose for an audience segment. So first and foremost, find out where your target audience consumes the most content. Then, closely observe the language your target audience uses on that site or app, and engage by matching tone where appropriate.

??3. Create Profile Search Optimization Strategies Based on Platform

Google dislikes repetitive copy, so creating unique individualized profiles for each platform is essential. Once you’ve identified target sites and audiences, create an associated target phrase list with SEO keywords for each platform. Consider planning for additional elements (beyond simple text) with high interaction, like hashtags and location tags.

??4. Explore All Profile Settings and Options for Optimized Success

If you can fill out a section describing the profile, do it! Completing profiles increases your presence and ensures you rank higher on search engine results pages (SERPs). Search each section of the settings and leave no digital stone unturned. Some platforms like Facebook have customization options to reformat and set your page apart from the competition. Consider what would best aid your target audience and create accordingly.

??5. Responsive Engagement on Specific Platforms Aids Optimization

Based on your target audience research, identify which platforms you should only have a presence on and which you should engage actively. Each platform has optimal sharing times; use scheduling apps to maximize views. Once you’ve got a good schedule down — be responsive! Prove your trustworthiness and professionalism by answering queries and showing you’re a real person behind the screen, not AI.

SEO Support From a Top Internet Marketing Firm

Maintaining SEO best practices across platforms can be a full-time job. NisonCo SEO can do the hard work for you so that you can spend more time connecting with clients and less time worrying about keywords. Send us a message to schedule a free SEO audit and consultation.