Optimize Your LinkedIn Experience Section +NEW Features!

Hey Trailblazers,

Jordan here, and I hope this finds you well!

I'm thrilled to dive into the often overlooked but crucial parts of your profile:

The Experience Section

and some exciting NEW LinkedIn features.

When I first started optimizing my LinkedIn profile, I didn't realize how impactful the Experience section could be.

It’s not just a list of jobs.

It’s YOUR story.

YOUR journey.

Connecting each role to its respective company page and embedding links and images can make your profile a powerful tool.

For example, when I added my MBTI certification and sales enablement credentials,

I noticed more people reaching out with shared interests and opportunities.

By beefing up your Experience section with SEO-friendly descriptions and meaningful calls to action,

you essentially turn your profile into a dynamic funnel.

People visiting your profile are more likely to engage with your content and follow through on your CTAs.

This isn't just theory

I've seen it work firsthand.

Once I optimized my profile, my engagement rates spiked, and my connections grew exponentially.

Remember, your profile is more than a resume.

it's a showcase of your accomplishments and capabilities.

Adding certifications, awards, and publications can set you apart.

Think about it

someone might spot a shared certification and reach out, leading to meaningful connections.

Also, featuring publications where you've been mentioned or contributed can add layers of credibility.

Here’s are some tips I recommend:

1. Experience Section: Attach your roles to company pages, use SEO-rich descriptions, and embed links and images.

2. Certifications and Awards: Don’t shy away from showcasing your achievements. They tell a story of your dedication and expertise.

3. Publications: Add links to articles or press releases featuring you. Think of it as your own PR portfolio.

4. New Features: Try out the new LinkedIn Premium Company Page and feature LinkedIn recommendations in your profile. These tools can significantly boost your authority and engagement.

After taking action on these items, your profile should now be a well-oiled machine,

attracting the right audience and opportunities.

And don’t forget to explore the new features LinkedIn has rolled out,

they can make a BIG difference.

Until next time, keep blazing your own trail!

Have an amazing day!

Jordan

Want more inspiration?

Make sure to listen to past & future episodes of the Blaze Your Own Trail Podcast for more content!

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About the Author:

Jordan Mendoza is an Author, Speaker & Business Coach who's work has been featured in Yahoo Finance, Market Watch, New York Weekly & TikTok . He is the Founder & CEO of Blaze Your Own Trail Consulting, LLC where he helps service providers grow their business through strategic Marketing, Sales & Leadership Consulting.?He also hosts the Top 1.5% ranked Podcast, Blaze Your Own Trail.