Optimize your landing page for lead generation (not looks)
Alex Makowski
We help B2B organizations generate 30+ qualified sales opportunities every month using cold email outreach (guaranteed, or they don't pay)
For the purpose of educating you on creating the best and most efficient landing page possible, and one that not only looks good, but also convinces people to buy from you, I'll be using https://www.infinitebookings.com/ as an example.
I suggest you follow along on the actual website so that you can see how it is built and where everything is located.
Feel free to build your agency's website based off of the same framework described below :)
The Headline
Your headline is the first thing that your visitors will read, and it's crucial to make it stand out.
The headline on Infinite Bookings's landing page is clear, concise, and immediately conveys the purpose and value of the product.
It is also visually well-designed and prominently displayed.
The Subheading
In addition to the headline, the subheading is another important piece of text on a landing page.
It should bank off of a pain point, and something that will clearly grab the attention and resonate with the reader.
Also, it should give a bit more detail about the product or service being offered.
The VSL (Video Sales Letter)
Aside from a textual heading, it's also important to utilize video content for sales. A VSL or video sales letter can break down complex products or ideas and is more engaging than mere text on a screen.
In addition, it can create a stronger sense of trust between the brand and potential customers.
The CTA (Call To Action)
At the end of the VSL, having a clear CTA or Call To Action is crucial. The CTA directs potential customers to make a purchase or take another desired action, which for your agency should be booking a discovery call.
A well-crafted CTA can make a significant difference between an engaged viewer and a lost opportunity.
Social Proof
Take one of your more impressive performances and break it down in a brief and concise way.
You want to have people see some impressive metrics right after scrolling to keep them engaged on the process of navigating the website.
Why Should Someone Choose You
It's not just about identifying pain points, but also about addressing what makes you stand out.
Show off your unique value proposition and what sets you apart from others in your industry.
Use persuasive language and offer a clear and compelling reason why someone should choose you over your competitors.
Remember to focus on benefits, not just features.
Client/Official Partner Logos
Showcase some more social proof of logos of clients that you have worked with and have allowed you to associate with on your website.
Case Studies/Testimonials
One way to showcase your USP and stand out from your competitors is by providing case studies and testimonials that demonstrate how your product or service has helped others.
These real-life examples can be a powerful tool in persuading potential customers to choose your business.
Be sure to highlight the measurable benefits that were achieved through your work.
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Your Prospect's Pain Points
Identifying the pain points of your prospects can be a powerful way to draw them in, as it shows that you understand their needs and have solutions that can help.
Use language that resonates with your ideal client, and be specific about the problems they face.
Then, tie these pain points into the benefits of your offer - highlighting how it can solve their problems.
Your Unique Process
Another effective way to differentiate your business is by sharing your unique process.
By highlighting the steps you take to deliver a high-quality product or service, you can establish credibility and trust with potential customers.
Providing insight into your process can also position you as an expert in your industry and give customers a better understanding of what to expect when working with your business.
The Calendar Booking Embed
By allowing prospects to easily schedule appointments or consultations, you can streamline your process and provide a convenient solution for busy clients. This can also reduce the amount of time you spend scheduling appointments manually, freeing up time to focus on other aspects of your business.
Videos + Podcasts (New Addition)
You need to build trust with the prospect - an easy way to do that is by showing your face and displaying your knowledge in what you are selling.
Any YouTube videos/content that you post should be here.
Blog + Resources (New Addition)
Not only do blogs help with SEO and building a "google-able" presence, but they also are easy to repurpose from other forms of content.
The more information you can provide - the better!
Footer
Another essential component of your website is the footer. It's an often-overlooked area that can provide valuable information to visitors.
Including contact information such as an address or phone number, links to social media accounts, and copyright information can serve to increase transparency and trustworthiness for potential clients.
Video Walkthrough
That's it!
Guys, I hope you learned something here that you can implement into a landing page of your own.
Don't underestimate the power and importance of a well thought out landing page when it comes to cold outreach.
If you are an agency owner:
and are looking to:
book a time on THIS calendar link below to see how we can work together.
Thanks for sharing ??One way to showcase your USP and stand out from your competitors is by providing case studies and testimonials that demonstrate how your product or service has helped others.