Optimize Your Google Business Profile to Rank Better in Local Search

If you're ready to rank better in local search, you're going to want to stick around. In this video, I dive deep into how you can optimize your Google Business profile to not just exist, but to thrive online.

Unlocking the Secret to Local Search Success

Once you get your Google Business profile set up, the next crucial step is optimizing it so more potential customers can find it. But what does "optimize" actually mean? In the video, I cover how to:

Fill Out Every Single Detail

Your Google Business profile feeds valuable information about your business directly into Google. The best optimization tactic is to offer as much accurate and comprehensive information as possible.

Here's what you need to focus on:

- Business Name: Use your actual business name. Avoid keyword stuffing.

- Local Phone Number: A legitimate local number boosts your ranking factor.

- Operating Hours: Ensure they're correct and updated for holidays.

- Compelling Description: Write naturally for your customers without keyword stuffing.

- Photos and Videos: Upload high-resolution images and videos.

Engage with Reviews

Customer reviews aren't just for warm fuzzies; they can significantly impact how potential customers view your business.

Don't just sit back and watch; engage with your customers through reviews. This includes responding to both positive and negative feedback, which shows transparency and could win back disgruntled customers.

Leverage Questions and Answers

The Questions and Answers section is a community feature that shows up under your business details. As the expert, you should be the one answering questions to control the conversation around your business.

You can even ask and answer your own questions to provide informative responses that turn browsers into buyers.

Google Posts

Google Posts are essentially free ads for your business. Use them to post promotional offers and updates. Choose eye-catching images and keep your posts frequent to stay fresh in Google's eyes.

Never Stop Optimizing

One mistake business owners make is setting up their profile and then never returning. Google loves fresh and accurate content.

Quarterly, check your name, address, and phone number (NAP) and update any changes. Respond to reviews promptly, and post at least monthly to keep your profile vibrant and alive.

Give Access, Not Control

Always maintain 100% control of your Google Business profile. You can grant access to others, like office managers or marketing agencies, but never give full control.

This way, you ensure that your business stays consistently optimized and up-to-date.

Take the Smart Marketing Quiz

Optimizing your Google Business profile is just one piece of the puzzle when it comes to a smart marketing strategy.

Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business's true potential. It's like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; in fact, you don’t even need a lot of time.

What you need is to be smart, and optimizing your Google Business profile is smart for your business.