Optimize Your Digital Marketing With Product Visuals That Sell

Did you know that 9 out of 10 people buy from brands they follow on social media??

A global survey by Sprout Social says that using social media to market and promote is the most important customer acquisition and loyalty retention tool now for businesses to succeed.?

According to the survey, social media selling speeds up the user journey from discovery to conversion because it simplifies one-on-one engagement and that leads to potential sales.?

In particular, visual-intensive social sharing platforms that emphasize videos and photos, like YouTube and Instagram are dominating the popularity stakes with Gen Z and younger millennial consumers especially.?

Given the visual nature of online selling now, visual asset platforms like KittyKat have certain algorithms to elevate your digital marketing with captivating, thumb-stopping product images.?

Our best tips for your eCommerce Shop Visuals:?

1. Don’t Use Generic Stock Images?

So many lovely (and many free!) visuals from image banks on the internet! Why not use them??

• Stock images rarely cater to a specific order, product or brand but are produced en masse by photographers who can upload on platforms that users and subscribers can purchase.?
• There are different licensing conditions when it comes to the purchase of these images. Using such visuals is arbitrary and if the visual’s product, service or even staff does not represent the actual, real-life product or business, it could put customers off your product.?
• They could be filler images amongst other shots to get an idea across but rarely reflect a brand’s image. This needs to be personal, authentic, unique and catch attention. Just like brands may want to use stock imagery of people laughing or enjoying themselves to translate a look and feel of their product, their very own product needs to be photographed and it needs to be a quality visual asset. It needs to sell itself.?
• Brand owners want visuals to capture the authenticity, personalisation and “true to life” effect of the actual product or service on offer. Professional product photography shoots can truly translate your brand image effectively and best sell your product.?

2. Don’t Overspend on Old School Shoots?

Times are changing. Digital photography platforms can, like the old school photo studio, create the perfect custom shoot for you.?

The beauty of the platform is of course, scale - saving you money, time, manpower and efficiency. For some big brands, shoot days cost thousands and thousands of dollars. New product launches cost big bucks and campaigns even more so. Even quality product photographs, let alone stock photographs, may not be enough to compete with the overwhelming amount of content we are inundated with daily.?

3. Do Animated Shots?

Think about the stores which you walk past and the ones which pull you in… just like a shop display, photos, videos, GIFS, stop-motions and User Generated Content (especially reels) matter.?

Brands need more than just images, they need to translate authenticity and trust in consumer marketing. Stock images alone do not have this power.??

4. Do Refresh Content Constantly?

Today’s sale is yesterday’s news already. Brands need to continually capture the attention of consumers at a high production rate. Continuously refreshing your content could be costly so start-ups and brand owners often resort to the one man band approach but let’s face it, the quality of your content can be a challenge.?

5. Do Visuals DigiBank?

That’s where studios such as KittyKat step in. Not only can high quality visuals be obtained in mass quantities and variations at high speed on a shoot set, these visuals can be extended in their lifetime.?

Post-production and a one-shot multiplier effect enables a photo to be turned into many, many more and stored in a personalised digibank of images on the platform.?

Artificial intelligence and digital platforms beyond physical studios are used innovatively to produce a plethora of exciting content. Numerous apps and platforms build new three-dimensional worlds to explore and platforms like KittyKat regularly harness their transformative power to enhance (and multiply) shoots.?

So, when festive, shopping or sale seasons come around, brands can rush and pump out a huge variety of content with ease and super cost-efficiency! No need to search ‘Christmas’ or ‘Valentines’ on stock sites with poor photoshopping for product releases or sales posters.?

Get more organic, exciting and captivating visuals unique to your brand image and at your fingertips where ordering a shoot takes less time than ordering coffee! Check out KittyKat and see your website and social media platforms transform and best showcase your products. Engage, acquire and have customers fall in love with your products now!?