Optimize Your Digital Campaign With Google Search Ads In 2022
We are set to start off the year with resounding success together with you. If you have been following our previous articles, you may have noticed that we have been constantly introducing a wide variety of new tips and tricks that you can use to further enhance your business digitally.?
Today we will be sharing ways on how you can increase your business awareness through digital campaigns by using Google Search Ads in 2022. More than just a search engine, Google serves a multitude of other purposes to guide traditional businesses who are looking to go digital. That said, here are 3 types of Google Search Ads and their Ad Formats for you to know before utilizing them.
Responsive Search Ads (RSA)
As we previously shared that the Expanded Text Ads is set to ride off the sunset this June 2022, the Responsive Search Ads or RSA is the next powerful tool that uses the power of Machine Learning, to test and optimize millions of asset combinations that serve the right ads to the right customers on Google Search. Similarly, RSA works like the ETA but with more advantages to offer everyone.?
Just like its sibling, the Responsive Search Ads (RSA) feature 1 URL but with a slightly higher headline count at 15 headlines running up to 30 characters per headline, as the ETA. In terms of descriptions, the RSA can supply up to 4 descriptions with 90 characters capped. The path count for RSA is that of the ETA which is at 2 paths with 15 characters per path.?
Collectively, Responsive Search Ads are known to function way better than Expanded Search Ads (ETA) because they simply allow you to work faster while promising full control over your campaign. Simply put, the RSA offers more space with added flexibility when compared to its predecessors.?
Dynamic Search Ads (DSA)?
Showcasing your business to a wide spectrum of audiences also relies on where the Ads are placed. DSA with its smart algorithms allows you to do just that. It determines which searches to show your ads based on the advertiser's website. By using Dynamic Search Ads, you get a higher reach and performance, stronger security coverage and better transparency control over your campaigns.?
Before getting started with Dynamic Search Ads, take note of how to be creative with your DSA first. Start by ensuring that your descriptions are tailored towards the right target audience and also make sure that it is prioritizing relevant Ad Extensions. Additionally, consider implementing SEO and website best practices that will further boost your brand up to the next level.?
What are Ad Extensions? To put into clear perspective, it is a feature that shows extra business information with your ad, like an address, phone number, store rating, or even webpage links. All of these work hand in hand to give you the best experience for your business.
Trinity42 is a Full-Funnel Digital Solutions enabler, and we provide our clients with proven services, such as Digital Brand Consultation, Content Strategy, Creative Services, Web Development and Performance Marketing. If you are looking to enhance your business with Google Ads, we can do it for you.
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