Optimize Insights Newsletter
OptimizeRx
Digital communications platform reaching providers and patients throughout the care journey.
Newsworthy Updates
2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment?
Get our experts’ take on the? key trends shaping pharma marketing in the coming year. Discover insights from Mike Rouselle, Karin Hayes, Frank Hicks, Holly Binting and PJ Schlosser.??
Case Study: Narrowing Patient Audiences to Drive Higher TV Ad Impact
Learn how OptimizeRx helped one GI brand refine its audience, target chronic sufferers, and expand channels—resulting in a 10:1 ROAS and top-performing ads.
White Paper: Pharma Marketing Evolved??
Forward-thinking pharma brands are redefining DTC marketing through hyper-targeted, AI-powered campaigns. Download our latest white paper, co-authored with FiercePharma, for your guide to navigating the new landscape of patient-centric advertising — holistic, granular audience understanding; engaging at critical care moments, and balancing privacy and personalization.?
领英推荐
Webinar: 5 Ways to Transform Your Approach to Data-Driven Media Planning?
Avoid missed opportunities and wasted ad spend by pinpointing audience assumptions and uncertainties. Watch the webinar recording with Pharmaceutical Management Science Association and Karin Hayes: 5 Ways to Transform Your Approach to Data-Driven Media Planning. Eliminate guesswork and take control of your media strategy.
Upcoming Events
Brand Insider Summit: Pharma & Health - February 23-26, 2025
Join OptimizeRx at MediaPost’s Brand Insider Summit in Bonita Springs, Fl. We’ll be talking about bridging the gap between patients and HCP to help them build the relationships that lead to faster therapy start and better health outcomes.?
Point-of-Care Now - March 18, 2025
We’re delighted to be a Gold Sponsor of the Point of Care Marketing Association’s 2025 POC Summit. Join us in New York to explore the latest innovations and opportunities and build your brand’s presence in the HCP workflow.?
Get Dynamic in 2025
Pharma marketing delivers the most impact when it anticipates future treatment needs and delivers timely, relevant brand information. Unlock the power of predictive, patient-centric HCP marketing with DAAP – the Dynamic Audience Activation Platform from OptimizeRx. See the difference and drive more brand conversion with every marketing dollar.?