Optimize Email Deliverability and ROI: Checklists & Strategies

Welcome to another edition of The Smart Newsletter.

In this edition of our newsletter, we will discuss two crucial aspects of email outbound : avoiding common cold email mistakes and conducting an effective email deliverability audit.?

These insights will help you enhance your email outreach efforts, ensuring higher engagement and better results.

So, let’s start.

Avoid These 17 Common Cold Email Mistakes

Mistakes are pretty common for cold emails.?

Sometimes they can be avoided altogether, the other times they are unavoidable.

Unfortunately, most cold emailers do these ‘avoidable’ mistakes at scale that wrecks havoc to their entire campaign, killing the ROI and deliverability aspects from their email outbound.

In our recent blog article 17 Cold Email Mistakes & How to Avoid Them, I have? discovered the most frequent errors that can derail your cold email campaigns.?

From failing to personalize your emails to neglecting to warm up your email accounts, these mistakes can significantly impact your response rates and overall campaign success.?

Also, I have talked about the ‘fixing’ part of these avoidable email mistakes.

By understanding and addressing these pitfalls, you can improve your lead generation, shorten sales cycles, and enhance your brand reputation.?

This article is a must-read for anyone looking to refine their cold email strategy and achieve better results.

Read the full article here.

Conduct an Effective Email Deliverability Audit

Now, once you have rectified the mistakes, it’s time to check how good your email deliverability is. Your email deliverability is something that suffers the most when you do those mentioned mistakes for longer periods of time.

That’s when you need to conduct ‘email deliverability audits’ every 2-3 weeks of running email campaigns.

Our recent article A Comprehensive Guide to Email Deliverability Audit provides a step-by-step guide to auditing your email deliverability.?

This email audit process is essential for identifying and resolving issues that prevent your emails from reaching your prospects' inboxes.?

By conducting regular audits, you can improve your inbox placement rates, enhance your sender reputation, and ultimately achieve higher open and click-through rates.?

This guide is invaluable for anyone serious about maximizing the effectiveness of their email marketing campaigns.

Read the full article here.

By addressing both common mistakes and deliverability issues, you can significantly boost the performance of your cold email outreach. Happy emailing!

.Upcoming Live Event

• Event Name: Five essential steps for every ESP to avoid blocklists
• Event by: The Spamhaus Project
• Date: Wed, Sep 18, 2024, 8:30 PM - 9:30 PM
• Speaker: Melinda Plemel (Email Deliverability and Threat Intelligence Specialist)

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Key takeaways

• Discover five key areas to keep your customers on and stay out of blocklists.?
• Discover how to better protect your systems from spam.
• Learn growth strategy for security and scale.
• ?Learn how to educate customers on best practices and enable change,?

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