Optimize Digital Marketing Success with Your Site Launch or Redesign
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live.
The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
Here are nine steps to digital marketing success through a redesign that enable you to make the smartest and most cost-effective decisions as you work through a redesign:
- Establish goals and KPIs that will guide your digital tracking strategy
- Maintain search engine visibility
- Increase SEO results quickly in the months following launch
- Ensure past visitors and qualified new customers are engaging with your site’s content
- Validate new user interfaces to help reach your website goals and avoid negative results
- Deliver the optimal user experience and increase conversions
- Use a data-driven approach to customer-centric web design
- Track digital campaigns accurately to measure success
- Extend your online presence across social media to drive loyalty and increase engagement
We’ll walk you through these best practices step by step to help you address these common challenges and show you how to look like a rock star within months after launch.
with experts Ross Monaghan, Matt Ruud, Alex Harris, Kathryn Bogen, Ronda Guimond, and Brad Brief.