Optimization Best Practice: Data Segment Masterclass

I'm hosting a FREE masterclass tomorrow Friday September 23rd at 12:30 PM EST here on LinkedIN. This is a great opportunity to review best practices when deciding which data segments to keep in your targeting or which to remove during your optimization.

In this masterclass, we are going to optimize a data segment report and review what to look at when making decisions to include or exclude data providers from your targeting.

Register and add to your calendar!

At the end of the masterclass, you will confidently be able to look at data segment report and understand how to optimize efficiently.

Here's a few tips in the meantime:

• Pre-schedule last 30 days report down to an adgroup or line item. If you are running multiple adgroups with uniuq data segemetns, you want to optimize each separately
• Make sure you have a clear goal in mind: What are your KPIs? This is going to be super crucial when making decisions such as removing or bidding down on data segments.
• Have a good note taking system: document any changes made and any trends to monitor.
• Being comfortable with Excel especially excel formulas are going to be a plus for you!
• Time blocking when you are optimising, the less interruption, the less human error.

This is for you if:

? You are running 1st, 2nd, 3rd party data in your campaigns

? You don't have time to show your campaigns some love and have important deliverables for other clients

? You want to continue being a servant leader to your team and providing support, since you are the expert on the team, but is hella stressed about everything.

#SPO on the buy-side?

Register and add to your calendar!

Feel free to submit questions before the materclass to me or in the comment section

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About Helene Parker Consulting LLC, we offer programmatic media activation training and workshops. Here are some example of training topics you could offer your team!

Our mission is to help 1,000 individuals with little to no experience in marketing to become programmatic media traders and planner with The Reach and Frequency? course (share with a friend or co-worker and offer them 20% off any product with code newsletter20).

We are always looking for a referral or simply happy to chat the latest and greatest so don’t hesitate to book a call ??